Digital Marketing Course | Digital School Of Marketing
Module 1 – Introduction to Digital Marketing
- Marketing in the digital age
- Components of a digital marketing strategy plan
- Understanding the differences between marketing and advertising
- Identifying and understanding digital target markets
Module 2 – Introduction to WordPress
- What is WordPress, and how to install it
- Navigating and using the WordPress Dashboard
- Appearance and Customisations
Module 3 – Marketing Communication Concepts
(SAQA ID 10064 NQF Level 5, 8 Credits)
- The marketing mix
- Marketing communications strategy
- High and low thinking in marketing
- Marketing management
- Digital and traditional marketing channels
- Sales and marketing
Module 4 – SEO and Web Analytics
- SEO fundamentals
- Keyword research
- Onsite and offsite optimisation techniques
- Link building strategies
- Labelling of a website
- SEO and website structure
- Auditing websites
- Identifying SEO problems
- Writing SEO copywriting
- Reading analytics
- Understanding your analytics
Module 5 – Social Media Marketing
- Using Social media channels strategically
- Choosing the right channels for your business
- Content