Digital Marketing vs. Traditional Marketing: Is One More Powerful Than the Other?

Ready for a throwdown between a postcard and an IG post?

Just kidding. It’s a multichannel world, so there’s no need for just one winner in the battle of digital marketing versus traditional marketing.

51% of companies use at least eight channels to interact with their audience and customers. While digital marketing continues to grow and enjoy a larger share of the budget, traditional marketing channels persist for all types of businesses.

And since 44% of customers visit a brand’s website after receiving mail from the company, it’s clear that traditional channels and digital channels can work well together.

In this post, we’re diving into definitions, advantages, and disadvantages of both forms.

What Is Digital Marketing?

Digital marketing is the use of online platforms to promote products and services. These online platforms can include social media, paid advertising, blogging, and more.

Digital ad spend in the US is expected to

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7 Digital Marketing Examples to Inspire Your Campaigns

Want to earn more leads and revenue for your business?

Digital marketing allows you to earn three times more leads than traditional marketing strategies — and it helps turn qualified leads into loyal customers.

In this post, we’ll take a look at seven types of digital marketing and creative digital marketing examples to inspire your strategies.

Just keep reading to learn more!

What is digital marketing?

Digital marketing encompasses numerous strategies designed to optimize your web presence, allow you to reach more qualified leads, and boost revenue for your business.

Top digital marketing companies offer services like:

With digital marketing, you can reach customers where they’re browsing online and develop relationships that lead to purchases.

7 types of digital marketing and creative examples

Now that you know why digital marketing is so important, let’s take a look at seven creative online marketing examples to inspire your own campaigns.

1.      SEO

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What are the 7 Types of Digital Marketing?

A group of men and women sitting around a conference room table working in their role as digital marketers.

In the past decade, digital marketing has become a vital component in organizations’ overall marketing strategy. It allows companies to tailor messages to reach a specific audience, making it possible to market directly to people who are likely to be interested in their product. Digital marketing encompasses a wide variety of marketing tactics and technologies used to reach consumers online. Two academic team members from Southern New Hampshire University (SNHU) spoke about how digital marketing aligns with traditional tactics and shared information on some of the types of digital marketing in practice now.

A senior associate dean of business programs, Dr. Mark Hobson, said although digital marketing seems like a new world, in fact it is based in many of the principles familiar to traditional marketers and requires both foundational marketing knowledge and technical know-how.

Dr. Jessica Rogers, associate dean of marketing programs, said the two disciplines serve

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What is Digital Marketing? A Beginner’s Guide (2021 Update) Fiverr

3. Does digital marketing work for small businesses?

In short, absolutely YES, as it gives small businesses more opportunities to compete.

For small businesses, competing with the big guys isn’t exactly easy. For example, if you run a mom-and-pop diner, it’s impossible to buy more TV spots than IHOP.

But here’s the thing:

Digital marketing lets you level the playing field, no matter how big your competitors are. With the right digital strategies, you can build a massive social media following, rank at the top of Google, or sell tons of products via email.

But that’s not all, here are just a few more of the advantages digital marketing offers not just to small businesses, but to all kind of businesses that have an online presence.

#1. It helps you identify and engage your ideal audience

When you invest in traditional marketing like magazine articles or TV ads, you

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