Ready for a throwdown between a postcard and an IG post?
Just kidding. It’s a multichannel world, so there’s no need for just one winner in the battle of digital marketing versus traditional marketing.
51% of companies use at least eight channels to interact with their audience and customers. While digital marketing continues to grow and enjoy a larger share of the budget, traditional marketing channels persist for all types of businesses.
And since 44% of customers visit a brand’s website after receiving mail from the company, it’s clear that traditional channels and digital channels can work well together.
In this post, we’re diving into definitions, advantages, and disadvantages of both forms.
What Is Digital Marketing?
Digital marketing is the use of online platforms to promote products and services. These online platforms can include social media, paid advertising, blogging, and more.
Digital ad spend in the US is expected to