In today’s marketing world, decisions are no longer guided just by hypothesis and past experience. Influential marketing ideas are now determined by analytics and big data. By utilizing past data and predictive analytics, businesses can now generate better return on investment (ROI) and provide insights that can lead to effective business strategies and decisions within an organization, not just in the marketing department but across teams.
Having The Right Data
Having accurate data is essential for making effective marketing decisions, but having too much data can actually harm your marketing strategy if not utilized correctly. You should start with your key performance indicators (KPIs) and work backwards.
Key performance indicators represent measurable values which give an indication of campaigns’ performance. All decisions
As companies increasingly rely on online engagement to fuel their businesses, the field of digital marketing is more important than ever. Whether your background is in crunching numbers and analyzing data, in editorial where storytelling and content strategy are your specialties, or in PR or brand representation protecting the best interests of your client, you’ll need to stand out from the pack and nail your interviews to move forward in your digital marketing career.
But with so many opportunities within the field, what qualities and digital marketing skills are hiring managers looking for in candidates?
The best digital marketing employees are actively curious, they are highly collaborative team players, and they respond to constructive feedback with grace and hard work, says Bethany Cantor, an accomplished digital marketing director who has worked at startups and corporations ranging from Aaptiv to Teachable, where she’s currently Head of Content and Brand Marketing.
The year 2020 had a lot of marketers scrambling to keep up. It was a year like no other, really, with current events dramatically shaping digital marketing trends. Unless you’ve been living under a rock, this laundry list should sound familiar: socio-political turmoil, including mass protests, violent street clashes, and an upcoming election; a cooling U.S. economy; destructive wildfires and unpredictable weather phenomena; and of course, our old, pugnacious nemesis, COVID-19.
The reason these developments so directly affect marketers is all the, ahem, unprecedented uncertainty they create. Who knows, for example, what social media advertising costs will look like a week, month, or year from now? What new updates will Google unleash at us? And who can predict how long the eCommerce “boom” will last, especially when we don’t know when the world will get the green light to return to normal?
What is normal, really, and where the hell