It depends on a variety of factors. The first one would be whether you are a B2C or a B2B business.
A B2B sales funnel will be slightly longer compared to a B2C.
If you’re a B2B: you would want to rely more heavily on email marketing and drive quality traffic to your website using a mixture of paid advertising and organic methods.
Start by encouraging people to enter their email using a strong “freebie” that may be in the form of an E-book. Then, focus on having a strong email marketing campaign with strong copywriting.
People naturally trust businesses that are ranked highly on Google search. For that, you need to consider a strong SEO strategy. However, instead of focusing only on rankings, you should also strive to have quality on-page content to establish yourself as an expert in your industry.
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