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15 Digital Marketing Trends For 2021

Well, before we get into specifics, you should know that digital marketing is needed nowadays if you want to compete. 

It’s exceedingly rare nowadays that a business will get by purely on traditional marketing means and, given how inexpensive establishing a digital market presence can be, there’s no reason not to get your brand online and onto the screens of thousands of potential customers. 

As we said, it also gives your brand access to a treasure trove of data that you can use to target, adjust, and tweak your marketing strategies.

So, what are these benefits?

  • You gather data on your consumer base.
  • It encourages good SEO practices.
  • It allows you to establish a brand voice.
  • It’s more fluid than traditional marketing strategies.

Let’s expand on these points so that we can all understand what makes digital marketing a beneficial addition to a marketer’s arsenal.

We’ve already mentioned how data

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How to Create a Digital Marketing Strategy from Start to Finish

Gone are the days where billboards and newspaper ads were the most effective means of promoting your brand and your products. Digital marketing is a necessity for all businesses and selecting the right strategies will be key to your success.

There are a lot of options when it comes to digital marketing, however, and it can be stressful if not downright panic-inducing to try to figure out where to start.

In this post, we’re going to go over how to create a digital marketing strategy from scratch that will be comprehensive and help you accomplish specific goals of your choice.

1. Determine What You Want to Accomplish

What do you want your digital marketing campaigns to accomplish? Do you want to build name brand recognition? Generate leads? Get more sales, or email subscribers?

Great! Whatever it is that you want, though, you need to name it.

digital marketing strategy

This is yet another

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Compare Digital Marketing Services Prices In 2020 | Cost Guide

Digital Marekting Cost

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What is Digital Marketing and How Much Does It Cost? 

Digital marketing services are typically billed in one or more of three ways: hourly rates, project-specific prices, and monthly retainers. Most businesses will pay between $90 to $250 for hourly services or $3,500 to $10,000/month per project.

Digital marketing will account for 55% of total ad spend in 2021. This 12.0% increase is why businesses, big and small, are moving towards larger digital marketing budgets.

Learn more about digital marketing and the costs of each technique here:

Digital Marketing Defined

Digital marketing grows your business through online marketing and advertising strategies. By using the internet, mobile devices, social media, search engines, and more, you are marketing digitally.

There is a constant change and evolution of modern technology that should be kept up with. Businesses should include digital marketing as one of their techniques because of how times have changed.

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London Business School Mastering Digital Marketing

Lil Mohan is an entrepreneur and an academic. As Adjunct Professor of Marketing at London Business School, he covers several topics including Digital, Social Media, M-Commerce, Omnichannel and Advertising. He brings to his teaching a variety of experiences from Amazon, Intel, Motorola, Sun Microsystems, and two successful high-tech start-up companies: Junglee and Snapstick.

Lil consults independently for technology companies in the areas of product design, product marketing, and marketing strategy. His most recent engagement was advising a leading fin-tech company on digital strategy. Also, he is Adjunct Professor of Marketing at The University of Chicago Booth School of Business, as well as at IIM Ahmedabad, where he teaches various MBA, Exec MBA, and Exec Ed programmes.

Before this, Lil was Managing Director for Intel’s 4G mobile wireless programme in Emerging Markets, prior to which, he was VP of Business Strategy at Motorola’s Mobility division.

Earlier, Lil was General Manager of

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The Importance of Digital Marketing in Today’s World

Today, across the world, a lot of businesses are becoming close knit and are moving towards more sustainable means of marketing and advertising. In the end, both companies and businesses have realized the importance of Digital Marketing and started investing into it. But here is a different ball game—does Digital Marketing belong to the marketing professionals alone? The answer is—NO. The role of Digital Marketing is spread beyond brand awareness and hardcore advertising. Companies, businesses, and individual personalities alike have realized its importance in the present scenario. They are using these skills for a better connect with the market, boost online reputation and presence, and stay ahead of the competition.

Digital Marketing

In a Nutshell

This blog will clearly demonstrate the precise points as to why business owners or individual entrepreneurs, working professionals, or students need Digital Marketing today. Its importance is currently being realized by a lot of small or medium

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Why the Role of Digital Marketing is Vital to Your Business Growth



There’s a difference between surviving and thriving, and as a business owner, you’re probably familiar with it. But are you familiar with the role of digital marketing as it relates to your business?

If a business is surviving, it’s doing okay. It’s breaking even, the owner is relieved.

But if a business is thriving, it’s growing. Its revenue is increasing by leaps and bounds. Company employees are happy, and the owner is excited. It feels good to be in charge of a growing business, right?

The question is though: what helps a business not just survive, but thrive? Lots of factors help businesses grow, but one of the most important is digital marketing.

The role of digital marketing is absolutely essential for business growth in today’s day and age. Are you taking advantage of the digital channels and advertising your business through online strategies? If not, you should–and we’re

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5 Simple Digital Marketing Strategies That Can Help Your Business Grow

Digital marketing is essential in today’s world. With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead. When you’re a small business owner the online world can seem intimidating. Here is a list of five simple digital marketing strategies that any business owner can implement to help their business grow.

1. Setting a Goal: You’re looking for ways to help your small business grow. You might want more customers, more recognition or maybe you’re looking to get ahead of the competition. Whatever the case may be, starting with a solid goal in mind greatly increases your chances of success. Digital marketing is a great way for small businesses to prosper, but going into the process blindly can leave you with a jumbled mess. A lot of strategy and precision goes into digital marketing and having a goal helps you know what to focus

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Digital Marketing – Introduction – Tutorialspoint


Today’s era of Internet has opened a gate of vast variety of opportunities for businesses. Using social networks, one cannot only share a private picture of one’s birthday but also earn customers for one’s business and reach them conveniently. The speed and ease with which the digital media transmits information and help boost a business is amazing.

Let us first throw some light on the scope of digital marketing.

What is Digital Marketing?

Digital Marketing is the term used for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach the viewers, turn them into customers, and retain them.

So, how is digital marketing different from traditional marketing?

The traditional manner of marketing involved businesses to advertise their products or services on print media, radio and television commercials, business cards, bill boards, and in many other similar ways where Internet or social media websites were

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Digital Marketing – MS | Sacred Heart University

Earn your Masters in Digital Marketing at Sacred Heart and gain the technical, analytical and creative expertise to thrive as a leader in digital marketing strategy.

Why Earn Your Masters in Digital Marketing at Sacred Heart?

At SHU, you’ll acquire a portfolio of skill sets that will immediately impact an organization’s online marketing strategy. You’ll learn the latest digital marketing techniques, and apply these skills through high profile, hands-on projects for real companies, becoming a sought-after 21st century storyteller.

In the MS in Digital Marketing program, you will also:

  • Study digital marketing strategy, content marketing, social media marketing, digital advertising, marketing analytics, big data marketing, and customer experience management
  • Learn to take a marketing campaign from strategy and lead generation to analytics and optimization
  • Develop and evaluate marketing plans that harness the power of digital media
  • Break down and interpret big data and key performance indicators (KPIs) to segment
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Career in Digital Marketing: Scope and opportunities

While surfing the internet, you come across various things like some cool and funny memes, sometimes useful sometimes irritating ads, some viral videos, some amazingly written blogs, mobile apps, etc. Do you ever wish of creating any of these? If your answer was in affirmative then congrats you have made your career choice and that is Career in Digital Marketing

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I know the first question arising in your mind is: What is the scope of Digital Marketing? By the time you reach the end of this blog, I’m sure that you’ll be convinced that a career in Digital Marketing is the best choice that you can make.

Why Digital Marketing?

why digital marketing

  • The world is going Digital and by the year 2020, all the companies around the world including India will have online presence and thus creating a lot of career opportunities.
  • It is a progressive field. With technology developing every
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