For better or for worse, the internet has revolutionized how we do business today. Telemarketing, print ads, and billboards dominated the advertising industry for decades, but now, it’s all about reaching your target market online.
In 2021, if marketers don’t have a website, profiles across social media platforms, and a strong online presence, they’re losing out on big business.
A digital marketing strategy that incorporates different platforms and practices can help you stand out in an oversaturated online landscape.
In this guide, you’ll get a crash course on what digital marketing is, the most common types of digital marketing, and how you can use it to reach your business goals.
What Is Digital Marketing?
Digital marketing is a blanket term that encompasses all forms of marketing activities done over digital channels. This includes computers, mobile phones, and other electronic devices.
The term is most often used to refer to online