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Software & Applications | Information Technology

KU provides free and discounted software to students, faculty and staff in computer labs, on work computers and for use on personal computers.


Analysis & Modeling
Featured: ArcGIS, Autodesk, ChemOffice Ultra, ERDAS Imagine, Maple, MATLAB, SigmaPlot, Stata
Campus Applications
Campus Applications
Featured: DEMIS, Enroll & Pay, FSKU
Connectivity
Connectivity
Featured: KU Anywhere, Skype for Business
Databases
Databases
Featured: Oracle
Multimedia
Multimedia
Featured: Adobe Creative Cloud, Adobe Spark, Final Cut Pro X, Illustrator, InDesign, Photoshop
Ofice Tools
Office Tools
Featured: Adobe Acrobat, Microsoft Office, Skype for Business, Read&Write
Operating Systems
Operating Systems
Featured: Microsoft Windows, Red Hat
Research
Research
Featured: QualtricsAdobe Acrobat XI, ArcGIS, EndNote, ERDAS Imagine, MATLAB
Security
Security
Featured: Sophos Antivirus, Duo Security 
Statistical Research
Statistical Research
Featured: MATLAB, Minitab, SAS, SigmaPlot, SPSS, Stata, Qualtrics
Teaching & Learning
Teaching & Learning
Featured: Camtasia 2 for Mac
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9 Applications Of Artificial Intelligence In Digital Marketing

We’ve already posted articles on this topic before, like The Most Surprising Applications of Artificial Intelligence That You’ve Never Even Thought Of and 10 Artificial Intelligence Technologies That’ll Rule 2018. So now, the question we’re asking marketers is: How will artificial intelligence (AI) affect digital marketing in 2018?

A few years ago, marketers were somewhat reluctant to incorporate artificial intelligence (AI) in their digital marketing strategies. But this year they’ve gained a lot more confidence in using AI since its ambiguity has been reduced with respect to the results it can provide. These intelligent tools keep evolving more and more and are even reaching a point in which they are able to surpass humans in certain aspects like we’re about to see.

In a survey taken by over 1,600 professionals dedicated to marketing, 61% of those surveyed (without considering the size of their company) mentioned that both artificial intelligence

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