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A Complete Beginners Guide to Digital Marketing (Digital Marketing PDF Included)

What is Digital Marketing? A Beginners Guide

Digital Marketing is a term defined to achieve your business objectives and goals using the online channels that include but are not limited to search engines, social media platforms, content creation & advertising in order to educate, engage & market your product or service to potential buyers.

Download the Free PDF Version of Beginners Guide to Digital Marketing (2020 Version)

In this article, you will learn:

  • The Fundamentals of Digital Marketing
  • Digital Marketing Trends in 2020
  • Some Free Digital Marketing Courses
  • Concepts of Digital Marketing
  • What is Digital Marketing & What’s Not
  • Future & Growth of Digital Marketing
  • Digital Marketing Careers & how to get started
  • Skills a Digital Marketer should have with links and resources

UPDATED Nov 2020:  A few links and resources added.

  1. Google’s 2019 Research Report (Helps understand trends for 2020)
  2. LinkedIn has published a post: The
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10 Best Digital Marketing Project Ideas & Topics for Beginners / Students [2021]

Digital Marketing Project Ideas

Digital marketing is all about delivering advertising over an electronic medium such as search engines, websites, social media, email, and mobile apps. As you start working on digital marketing project ideas, you will not only be able to test your strengths and weaknesses, but you will also gain exposure that can be immensely helpful to boost your career. In this tutorial, you will find 10 best digital marketing project ideas for beginners to get hands-on experience in digital marketing.

While study materials will give you all the knowledge you need to know about digital marketing, you can never really master digital marketing unless you invest your time in real-life practical experiments – projects on digital marketing.

Feeling social media is fun? Know how to make a

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How to Become a Freelance Digital Marketing Professional (Complete Guide for Beginners)

This guide will show you the steps to follow to become a freelance digital marketer. It’s a complete guide for beginners to freelancing or those who want to make a career switch and enter the exciting world of digital marketing.

The following topics are covered:

  • What is a freelance digital marketing?
  • What does a freelance marketing professional do?
  • How to become a freelance digital marketer
  • How much do digital marketing freelancers make?
  • Where to find the best freelance digital marketing jobs?

I started my freelancing career 15 years ago as an SEO professional and later as a digital marketing consultant. I’ve done freelancing work for a number of years before starting a digital marketing agency.

Over the years I’ve learned many things and made a lot of mistakes and in this guide, I’ll explain the best and quickest path to follow to build a freelance business and start making

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What Is Digital Marketing? A Beginner’s Guide to Modern Marketing

illustration of a digital marketing ad on a smart phone

You’ve probably had the experience of seeing just the right ad at just the right time, when the internet mysteriously shows you the perfect product to solve a problem in your life. It might seem like magic, but the truth is that it’s thanks to the hard work of digital marketers.

What is digital marketing? In short, this business career uses modern technology to connect their target audience with the products and services they need.

But you want to know a bit more than that if you’re considering a career in digital marketing. What does a digital marketer do—really? Join us as we hear all about this career from experienced marketing professionals, including digital marketing examples and everything you need to know about digital marketing vs. traditional marketing.

What is digital marketing?

Before you can understand digital marketing, you need a baseline knowledge of marketing itself. According to the American

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What is Digital Marketing? A Beginner’s Guide (2021 Update) Fiverr

3. Does digital marketing work for small businesses?

In short, absolutely YES, as it gives small businesses more opportunities to compete.

For small businesses, competing with the big guys isn’t exactly easy. For example, if you run a mom-and-pop diner, it’s impossible to buy more TV spots than IHOP.

But here’s the thing:

Digital marketing lets you level the playing field, no matter how big your competitors are. With the right digital strategies, you can build a massive social media following, rank at the top of Google, or sell tons of products via email.

But that’s not all, here are just a few more of the advantages digital marketing offers not just to small businesses, but to all kind of businesses that have an online presence.

#1. It helps you identify and engage your ideal audience

When you invest in traditional marketing like magazine articles or TV ads, you

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10 Step Guide on How to Create a Digital Marketing Strategy for Beginners

The following is a guest post by Tom Jager from A-Writer. 

Digital marketing is online marketing for websites. Simple, right? Turns out, there are at least seven main ways to market a website online. And that’s where digital marketing strategy comes into play.

These are the big guys — like search engine optimization (SEO), digital advertising, social media marketing, the list goes on. And each category represents a specialty of its own along with a unique set of skills and best practices. In other words, what happens in SEO is very different than what happens in digital advertising. 

For this reason, it’s not easy to create a digital marketing strategy. 

Since every website is different, it’s important to take a custom approach to creating digital marketing strategies. 

In this guide, we’ll cover the different areas of online marketing, explain the digital marketing strategy process, and then provide a 10 step

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