By now you’ve probably heard the hype – digital marketing skills are in serious demand and the digital skills gap is set to widen, the job market is booming (and quite frankly bursting at the seams) and brands are putting more of a focus on digital marketing than ever before.
Bigger budgets, increased pay and more career choice are just some of the benefits digital marketing professionals can look forward to this year and beyond.
Debating over whether to change career direction or what to study next? You might want to discover the 7 big digital marketing benefits first. They’re good, we promise.
But first, let’s look at what digital marketing is and what skills are in demand!
What is digital marketing?
In some ways, digital marketing is not that different from traditional marketing: you’ve got a product that you need to sell, and looking to ways to engage with