What is Digital Marketing?
Digital Marketing, also referred to as Internet Marketing, is marketing done through digital channels that include Search Engines, Social Media, Emails, Websites, Mobile applications, and many others. It helps in connecting audiences
across the globe and enhances the reach of the brand.
There are several benefits of Digital Marketing or Online Marketing for companies. These Digital Marketing benefits include:
- Enhanced brand loyalty
- Wider reach to the audience
- Reduced costs
- More customer trust
- Trackable results
- Improved conversion rates
There are a number of tools and techniques through which you can learn the practical usage of Digital Marketing.
Types of Digital Marketing
Digital Marketing is done through a vast network of channels where customers can interact with the business. One must have an understanding of these Digital Marketing Channels.
Search Engine Optimization (SEO)
Search Engine Optimization includes