The Roadmap To Create A Complete Digital Marketing Plan

It’s Marketing and Branding Month at Inman, but the conversation on how to improve your marketing strategies will continue long after. One place you can pick up the conversations again, with your brightest peers and sharpest competitors, is at Inman Connect Las Vegas (ICLV) — Oct. 26-28. 

Top-performing agents and brokers, social media gurus from around the country, and the best marketers will be sharing their insider tips and secrets at Inman Connect this year — ones that actually work and yield results. Join us to learn how to up your marketing game for the rest of this year and beyond. 

All three days are peppered with sessions that will provide you valuable insights on how to improve your marketing tactics to advertise your listings, attract new leads, and create a brand for yourself. In addition, we’ll go deeper into how agents can optimize their online presence on Oct. 26

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How to Create an Effective Digital Marketing Strategy

In this post, you’re going to learn exactly how to create and implement an effective digital marketing strategy, step-by-step.

In fact, it’s the same strategies I’ve used over the years to drive millions of visits to my website and client’s websites.

So, if you want to learn how to use digital marketing to grow your traffic, this strategy guide is for you.

What is a digital marketing strategy?

A digital marketing strategy is a plan of action that describes how to use one or more online marketing channels to reach your target audience. It has a list of steps and specific digital marketing goals.

Having a digital strategy is important because it will help you orchestrate the different online marketing strategies so that they all work towards achieving your business goals.

The person responsible to design and execute a digital strategy is the digital marketing manager of a company.


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Create a Basic Web Service Using PHP, MySQL, XML, and JSON

Web services are taking over the world. I credit Twitter’s epic rise to the availability of a simple but rich API. Why not use the same model for your own sites? Here’s how to create a basic web service that provides an XML or JSON response using some PHP and MySQL.


/* require the user as the parameter */
if(isset($_GET['user']) && intval($_GET['user'])) {

	/* soak in the passed variable or set our own */
	$number_of_posts = isset($_GET['num']) ? intval($_GET['num']) : 10; //10 is the default
	$format = strtolower($_GET['format']) == 'json' ? 'json' : 'xml'; //xml is the default
	$user_id = intval($_GET['user']); //no default

	/* connect to the db */
	$link = mysql_connect('localhost','username','password') or die('Cannot connect to the DB');
	mysql_select_db('db_name',$link) or die('Cannot select the DB');

	/* grab the posts from the db */
	$query = "SELECT post_title, guid FROM wp_posts WHERE post_author 
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How to Create a Digital Marketing Funnel

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Digital marketing, for the most part, is simple. Nowadays anyone can set up an ad campaign on Google or Facebook and start driving the clicks. The competition is high and looks everyone wants a piece of the online action.

With the rise of new-age tech and consumer startups, there is no limit on the ways you can get attention from people. We have click-based ads, YouTube ads, banner ads, story ads and so on. But at the same time, digital marketing is also getting more challenging.

While running ads is relatively easy, the biggest challenge for most startups and digital marketers is getting an ROI on the ad dollars spent on these various channels. It’s

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Active & Passive Voice Lesson Plan: Create a Cartoon in Active or Passive Voice

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How To Create Web Service In ASP.NET Web Forms With Example



This article gives an explanation about how to create web service in asp.net web forms and return the response in JSON and XML formats. Here I also explain how to retrieve data from the SQL server database using web service, as well as show you how you can retrieve data from the SQL server database.


Many developers/programmers who work with data-driven web applications will at least have heard talk about the web service. Even if any developers/programmers know on a basic level what web services do, they are not always certain when to use web service and how to write the code to use web services. So, in this article, I am going to show you how to create web services in ASP.NET and return data in JSON and XML format.



  • Create ASP.Net Web Form Application.
  • Create Sample Database and Create Table of Students and Insert some Dummy
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Step by step to create, consume and trace web service in ABAP system

This document could be used as guide for beginners to learn and use ABAP web service.

The following steps demonstrates how to expose a function module as a web service provider in SAP CRM system.

1. create a new function module to return product description by given input product ID.

Signature and source code of function module:

*"*"Local Interface:
  INNER JOIN comm_product AS B ON B~product_id = iv_prod_id AND B~product_guid = A~product_guid.

Make sure the FM is marked as “Remote enabled”.

2. start the web service creation wizard:


Just follow the wizard to finish creation. Choose the appropriate authentication approach according to your use case.


3. Once creation is finished, you would find your service definition as below:


click tab WSDL, write down your

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What Is a Digital Marketing Strategy? (And How to Create Yours)

If you want to grow your business’s online presence, you must develop a digital marketing strategy. A web marketing strategy will help you grow your company by driving more valuable traffic to your page and earning more leads that turn into conversions.

What is a digital marketing strategy, though, and how do you even create one?

In this post, we’ll dive into what a digital marketing strategy is and how you can build a successful digital marketing action plan. If you need help marketing your company online, check out our web marketing services to see how we can grow your business.

Contact us online or call us at 888-601-5359 to chat with an experienced strategist directly!

Are you curious about what’s to come for digital marketing in 2020? Check out our blog (and video!) by clicking the button below!

Digital marketing in 2020!

What is a digital marketing strategy?


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How To Create Successful Digital Marketing Goals That Get Results

Putting Your Digital Marketing Plan Into Action

I cannot stress it enough. Dedicate a project manager to oversee the completion of your strategies. A refined marketing process is important to ensure you and your team are accomplishing tasks, staying on schedule, and not allowing important details to slip through the cracks. Project managers also help with communication by translating the message or filling knowledge gaps between different teams.

Of course, software always helps make the job a little bit easier. For this, I recommend Basecamp. Not just because we use it for our clients, but the fact that it works, has a small learning curve and is relatively inexpensive.

Here are some of the benefits of using a project management software to guide your digital marketing plan:

  1. Provides a high-level overview of each task and how resources are allocated.
  2. Assigns staff accountability and responsibility for completion of tasks.
  3. Maintains clear
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