What is CRM software?
Customer relationship management (CRM) software is software that automates and manages the customer life cycle of an organization. It is usually used by the sales team, sales reps, and call center reps to maintain contact with customers and quickly respond to their needs.
Note: Specific sales CRM platforms have features that are optimized for sales teams.
Basically, if you work with a lot of customers, a CRM is your team’s best friend. Not only will it help you manage your data, a good CRM makes your customers’ experience fluid and effortless.
Here’s what we’ll cover:
Benefits of CRM software
CRM software provides your business with several tangible benefits, including:
- Customer data management: Most products provide a searchable database to store customer information (e.g., contact information) and relevant documents (e.g, sales proposals and contracts). While most CRMs offer this functionality, it can also be incorporated