In today’s marketing world, decisions are no longer guided just by hypothesis and past experience. Influential marketing ideas are now determined by analytics and big data. By utilizing past data and predictive analytics, businesses can now generate better return on investment (ROI) and provide insights that can lead to effective business strategies and decisions within an organization, not just in the marketing department but across teams.
Having The Right Data
Having accurate data is essential for making effective marketing decisions, but having too much data can actually harm your marketing strategy if not utilized correctly. You should start with your key performance indicators (KPIs) and work backwards.
Key performance indicators represent measurable values which give an indication of campaigns’ performance. All decisions