With the chaos of 2020 now behind us, it’s time to look ahead to what we can expect from the next 12 months.
2020 was unpredictable, to say the least. That meant that while some of the trends which were predicted pre-pandemic did end up coming to light, others didn’t emerge at all, with various forced adaptations reshaping elements of the marketing landscape.
Most notably, eCommerce sales went through the roof, people spent a lot more time on social media, and video conferencing became the norm. This has led to a major shift in the way brands connect with their consumers.
So, as we turn a corner into the New Year, what marketing trends will continue to permeate in 2021?
Here are some key trends to consider:
1. Live-streams and an increase in influencer content
Stay at home orders meant events were canceled, and consumers were unable to attend in-person