E-Guide: Introduction To Digital Marketing

Introduction to Digital Marketing

Today’s time of Internet has opened the gateway of tremendous digital marketing opportunities for businesses. By utilizing different channels of digital marketing, businesses cannot just share their product and services online; additionally they can gain clients for their business, entice them and can convert them to boost their ROI. The speed and straightforwardness with which the digital media transmits data and support a business is astonishing.  In this Introduction to Digital Marketing E-Guide, every single aspect of Digital Marketing will be discussed to help marketers understand what Digital Marketing is, how it functions, and how it can help them optimize their marketing campaign.

The world is super-connected nowadays and all things considered, marketing and advertising are no more the same as they once were. This is particularly valid because of the ascent of online networking, which has changed how organizations speak with potential and existing customers.

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Introduction To Computers

Introduction To Computers

The Big Picture

A computer system has three main components: hardware, software, and
people. The equipment associated with a computer system is called hardware.
Software is a set of instructions that tells the hardware what to do.
People, however, are the most important component of a computer system – people use
the power of the computer for some purpose.
In fact, this course will show you that the computer can be a tool
for just about
anyone from a business person, to an artist, to a housekeeper, to a student -
an incredibly powerful and flexible tool.

Software is actually a computer program. To be more specific, a program
is a set of step-by-step instructions that directs

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Tutorial: Introduction to Web Services


A web service allows a site to expose programmatic functionality via the Internet. Web services can accept messages and optionally return replies to those messages.

More About Web Services

Today’s sites already expose functionality that allows you to do things such as query a database, book an airline reservation, check the status of an order, etc, but there is no consistent model for allowing you to program against these sites. Web Services can be invoked via HTTP-POST, HTTP-GET and the Simple Object Access Protocol (SOAP). SOAP is a remote procedure call protocol and specification developed by a group of companies including Microsoft and DevelopMentor. SOAP is based on broadly adopted Internet standards such as XML and typically runs over HTTP

For more information on SOAP please see the SOAP specification  on MSDN. Visual Studio.NET will be the formal shipping vehicle for creating rich web services on the .Net platform.

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What is Web Services, Web Services Introduction

What is Web Services ? Over the internet, you might have seen different kinds of definitions for Web services. My definition will almost resembles them 🙂 Web Services, the name it self indicates that its a service which is available over the Web, that’s it. As an example you can consider Java4s.com, When ever you hit the URL in the web browser it will gives you some output in HTML format, you can also consider this as a Web service.  With web services, we can communicate different applications on different platforms, i mean a java application in Windows platform can easily communicate with the application developed using .net/php in Linux operation system.

Understanding SOAP and REST

Web Services are mainly of 2 types, SOAP [Simple Object Access Protocol] and REST [Representational state transfer] based services. We have different type of specifications to implement SOAP and REST services. 

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Web Services Introduction – What is Web Services


Web Services can convert your applications into Web-applications.

Web Services are published, found, and used through the Web.

What You Should Already Know

Before you continue you should have a basic understanding of the following:

If you want to study these subjects first, find the tutorials on our
Home page.

What are Web Services?

  • Web services are application components
  • Web services communicate using open protocols
  • Web services are self-contained and self-describing
  • Web services can be discovered using UDDI
  • Web services can be used by other applications
  • XML is the basis for Web services

How Does it Work?

The basic Web services platform is XML + HTTP.

The HTTP protocol is the most used Internet protocol.

XML provides a language which can be used between different platforms and
programming languages and still express complex messages and functions.

Web services platform elements:

  • SOAP (Simple Object Access Protocol)
  • UDDI (Universal Description, Discovery and
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Digital Marketing – Introduction – Tutorialspoint

Today’s era of Internet has opened a gate of vast variety of opportunities for businesses. Using social networks, one cannot only share a private picture of one’s birthday but also earn customers for one’s business and reach them conveniently. The speed and ease with which the digital media transmits information and help boost a business is amazing.

Let us first throw some light on the scope of digital marketing.

What is Digital Marketing?

Digital Marketing is the term used for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach the viewers, turn them into customers, and retain them.

So, how is digital marketing different from traditional marketing?

The traditional manner of marketing involved businesses to advertise their products or services on print media, radio and television commercials, business cards, bill boards, and in many other similar ways where Internet or social media websites were

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