5 Digital Marketing Strategies to Launch a Business

If you’re planning to start a part-time business, perhaps from your home, it’s essential to fully embrace the digital revolution.

Older man working from home on his laptop, business, digital marketing, Next Avenue

Credit: Getty

That means creating a solid digital marketing strategy to authentically connect with your target market, drive new business leads and bolster your authority within your niche.

Here are five ways to do it:  

No. 1: Understand Your Audience

The efficacy of any digital marketing strategy will increase exponentially if you truly understand your audience — that is, your customer. Generation Z, millennials, Gen Xers and boomers often see the world through different lenses, have different priorities and values and use different ways of communicating.

To better understand your audience, find out where your potential customers hang out online and go there.

The whole idea is to engage with your customers, find out how they think, how they talk, what they value and how you can provide value to

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7 Digital Marketing Strategies & How to Launch Yours in 2021

Find out in our breakdown of the top digital marketing strategies for 2021:

  1. SEO
  2. PPC
  3. Content marketing
  4. Email marketing
  5. Social media marketing
  6. Voice SEO
  7. Video marketing

Or, speak with one of our award-winning strategists to not only learn about Internet marketing strategies for your company, but also to receive a free quote for a custom digital marketing service package. Give us a ring at 888-601-5359 or contact us online to get started!

What is a digital marketing strategy?

A digital marketing strategy is a plan that outlines how your business will achieve its marketing goals via online channels like search and social media. Most strategy plans will summarize which online channels and digital marketing tactics you will use, plus how much you will invest in these channels and tactics.

What are some examples of digital marketing strategies?

Examples of digital marketing strategies include a social media campaign that includes partnerships

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How to Launch a Digital Marketing Campaign (10 Steps)

Digital marketing campaigns can help you get more traffic, improve your brand awareness, drive more sales, and much more.

But, executing a digital marketing campaign can seem like a complex process. After all, there are dozens of different platforms, and hundreds of different strategies you can execute.

But, by taking the time to plan out your digital campaign step-by-step you can increase your chances of success while reducing overwhelm across the board.

In this post, you’ll learn what a digital marketing campaign is, and a 10-step process you can follow to execute and build a digital marketing campaign.

What is a digital marketing campaign?

A digital marketing campaign is a strategic online marketing effort that’s executed to achieve a specific goal. Usually, the end result will lead to greater brand awareness, more traffic, improved conversions, or more revenue.

The purpose of planning out a digital campaign is to help you

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