If you’re planning to start a part-time business, perhaps from your home, it’s essential to fully embrace the digital revolution.
That means creating a solid digital marketing strategy to authentically connect with your target market, drive new business leads and bolster your authority within your niche.
Here are five ways to do it:
No. 1: Understand Your Audience
The efficacy of any digital marketing strategy will increase exponentially if you truly understand your audience — that is, your customer. Generation Z, millennials, Gen Xers and boomers often see the world through different lenses, have different priorities and values and use different ways of communicating.
To better understand your audience, find out where your potential customers hang out online and go there.
The whole idea is to engage with your customers, find out how they think, how they talk, what they value and how you can provide value to