Created By John Leo Weber – Director of Digital Marketing
Curated and Updated By Matt Benevento – SEO Team Lead
301 Redirect – A method of redirecting a visitor from one web page to another web page. This type of redirect is to be used for permanent redirects (example: you own websiteA.com and websiteB.com but you only want one website. You would 301 redirect all of the traffic from websiteB.com to websiteA.com so that all visitors end up on websiteA.com)
302 Redirect – A method of redirecting a visitor from one page to another web page, used for temporary situations only. For permanent redirects, instead use a 301.
404 Error – The error message that appears when a visitor tries to go to a web page that does not exist.
Ad Extensions – Additional pieces of information that can be added to Google Adwords ads, including reviews, address,