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E-Guide: Introduction To Digital Marketing

Introduction to Digital Marketing

Today’s time of Internet has opened the gateway of tremendous digital marketing opportunities for businesses. By utilizing different channels of digital marketing, businesses cannot just share their product and services online; additionally they can gain clients for their business, entice them and can convert them to boost their ROI. The speed and straightforwardness with which the digital media transmits data and support a business is astonishing.  In this Introduction to Digital Marketing E-Guide, every single aspect of Digital Marketing will be discussed to help marketers understand what Digital Marketing is, how it functions, and how it can help them optimize their marketing campaign.

The world is super-connected nowadays and all things considered, marketing and advertising are no more the same as they once were. This is particularly valid because of the ascent of online networking, which has changed how organizations speak with potential and existing customers.

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40+ Dazzling Digital Marketing Statistics

Digital Marketing Stats

1. Global digital and alternative media revenues grew an estimated 11.6% in 2018, amounting to $496.08 billion in total.

(PQ Media)
Digital and alternative media such as smart-technology advertising, micro-influencer marketing, and video advertising are increasingly successful at converting leads. Any business operating in the current global economic climate ought to tune in and learn how to leverage this technology. Digital advertising includes email marketing, social media marketing, SEO, social PPC, content marketing, and display marketing. For businesses who know what they are doing, this digital advertising revenue is worth every penny.

2. By 2020, B2B digital commerce revenues will almost double, accounting for around half of all B2B revenues.

(Accenture)
In a recent study, Accenture Interactive surveyed more than 1000 B2B sales executives to gain a better understanding of the latest trends in digital commerce. In 2018 and 2019, Accenture estimates that digital commerce will comprise

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Digital Marketing Roles and Responsibilities

Digital Marketing is a booming, dynamic and vast field of marketing with n number of digital marketing job roles. Every specific job role helps you develop the right digital marketing skills and strategies. There are different job roles in digital marketing, like marketing campaigns designing, maintaining, supplying the right content for an organization, engaging people through social media, checking and keeping visitors flow on the website. Digital marketing roles and responsibilities are there for developing strong and innovative digital marketing strategies using PPC, SEO, SEM, and other techniques to attract traffic to the companies website and increasing awareness of company’s products and services. Here is why digital marketing is a good career option.

Why Digital Marketing is a Good Career Option? - Digital Ready

Digital Marketing is for creative and passionate people. Digital marketing job field is highly result driven and enhances your knowledge and creativity skills. There are many digital marketing job roles. Here is a list of the digital

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Digital Marketing Agency Delivering More Leads and Sales

Reading Time: 5 minutes

You often hear that the world of marketing is changing. It’s true, but we should all be looking at that statement a little differently.

The world of marketing has changed.

It’s not a matter of predicting where marketing is heading. We’re living it, right here, right now. Traditional marketing is failing to reach audiences like it used to. Even in its heyday traditional marketing wasn’t considered a precision approach. It was a numbers game, one that simply doesn’t work anymore. Newspapers and magazines are all but obsolete, and TV and radio are declining in a major way.

In its place rises digital marketing, or as we like to call it, “marketing.” Simply put, it’s the most effective way to market a business today, and for the foreseeable future.

I’ll reevaluate that statement as soon as one of these ever-popular end-of-days movies is made a reality. Until

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Mastering digital marketing | McKinsey



Few business functions have been as profoundly disrupted by digitization as marketing. The era of expensive campaigns pushing products through mass media has been upended, as consumers, empowered by information, are demanding more and more from the companies they choose to form relationships with. In this interview with McKinsey’s Luke Collins, David Edelman, coleader of McKinsey’s global digital marketing strategy group, explains the state of digital marketing, what companies get wrong and what they should be doing, and the role of senior leaders in pushing their organizations to master the art of digital marketing. An edited transcript of Edelman’s remarks follows.

Interview transcript

Most companies think in terms of campaigns. They periodically want to get interest in the marketplace, so they come out with something they want to promote, whether it’s on a quarterly, monthly, or maybe weekly basis. The reality is,

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A Complete Beginners Guide to Digital Marketing (Digital Marketing PDF Included)

What is Digital Marketing? A Beginners Guide

Digital Marketing is a term defined to achieve your business objectives and goals using the online channels that include but are not limited to search engines, social media platforms, content creation & advertising in order to educate, engage & market your product or service to potential buyers.

Download the Free PDF Version of Beginners Guide to Digital Marketing (2020 Version)

In this article, you will learn:

  • The Fundamentals of Digital Marketing
  • Digital Marketing Trends in 2020
  • Some Free Digital Marketing Courses
  • Concepts of Digital Marketing
  • What is Digital Marketing & What’s Not
  • Future & Growth of Digital Marketing
  • Digital Marketing Careers & how to get started
  • Skills a Digital Marketer should have with links and resources

UPDATED Nov 2020:  A few links and resources added.

  1. Google’s 2019 Research Report (Helps understand trends for 2020)
  2. LinkedIn has published a post: The
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Top 12 BEST Digital Marketing Companies In 2021 For Exponential Growth

List And Comparison Of The Top Digital Marketing Companies. Select The Best Digital Marketing Agency Based On This Detailed Review:

To get the maximum ROI from Digital Marketing or reaching the right audience at the right time and place it is very important to reinvent your digital marketing strategy.

An efficient Digital Marketing Strategy results in the hike in brand awareness, higher revenues and making your presence noteworthy in the crowded market.

Digital Marketing Companies

In today’s digital world, Digital Marketing is overtaking traditional marketing methods, as many companies have started targeting a specific audience through social media. Later in this article, we will review some of the top agencies.

Strategy and Campaign are the backbones of Digital Marketing. We will differentiate between the two terms below with few points.

Digital Marketing Strategy

Digital Marketing Strategy is a marketing plan that is implemented to retain and raise the market position.

This includes:

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How to Learn Digital Marketing at Home & Free (2021 Update)

What’s the best way to learn digital marketing in 2021 for free and at the comfort of your own home?

Fortunately, there are a number of free and paid online resources that can help you build the skills needed to become a modern digital marketing professional.

In this guide, you will find the best resources to teach yourself digital marketing in the fastest possible way.

What is digital marketing?

Before we dive in, it’s necessary to explain what digital marketing is.

Digital marketing is the process of promoting and selling products or services on the Internet using one or more marketing channels like search engines, social media platforms, and PPC advertising.

With digital marketing, you can find audiences interested in your brand, interact with them, and nurture them until they become customers.

The most important digital marketing types are search engine marketing, content marketing, PPC advertising, social media marketing,

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The Top 28 Digital Marketing Certificate Programs to Enroll

There is a talent gap in the market, and digital marketing jobs take 16 percent longer to fill than other postings and show a growth rate of 30 percent over traditional marketing roles.

A McKinley Marketing Partners report on 2017 Marketing Hiring Trends revealed that 56 percent of companies plan to hire more digital marketers in 2017.  2017 demand for marketing talent by function

If you take a closer look at the hiring landscape, it’s clear to see that the talent gap directly affects the hiring in digital marketing roles.

2017 hiring landscape by marketing function

The most in-demand marketing skills were digital advertising (46 percent), content creation and curation (38 percent), and content strategy (34 percent).

2017 demand for skills within digital marketing

But what about the salary of digital marketing professionals? Has the incentive kept pace with the demand? Well, yes.

Digital marketing professionals make $7,000 over their traditional counterparts, and according to data collected by Glassdoor,  a digital marketing manager earns an average of $77,015 per year.

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MyTasker Blog | Digital Marketing and Its 13 Benefits to Drive Your Business Growth [Infographic]

Marketing is all about connecting with your audience in the right place at the right time. In the age of digitization, your best strategy would be to meet your customers online where they are already spending much time. Digital platforms are increasingly getting associated with marketing schemes and everyday life. In such circumstances, it’s essential to understand the key benefits of digital marketing. By incorporating technology-focused strategies into marketing, business owners can gain better outputs easily.

So, What Exactly is Digital Marketing?

Digital marketing is the promotion of products/services via various forms of electronic media, mainly based on the internet. Basically, the definition of digital marketing refers to all of your online marketing efforts. Many businesses have already experienced the advantages of digital marketing over traditional marketing. Unlike traditional marketing, it involves the use of channels and methods for a proper understanding of the real-time scenario. Thus, organizations can analyze

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