A digital marketing agency develops and executes marketing strategies on a variety of digital channels based on online user behavior data and analytics.
These channels include:
- Search engines
- Paid advertising or pay-per-click (PPC)
- Social media platforms
- and more
Unlike traditional marketing and advertising companies, they focus on producing measurable results like:
- On-site conversions
- Rankings on search engine results pages (SERPS)
- PPC lead generation
- Social media engagement
- Social-media-generated traffic and conversions
- and more
Digital marketing agencies are often confused with digital agencies.
While digital agencies typically do provide digital marketing services, they tend to specialize in all things digital and, therefore, also provide web, app and software design and development in addition to other services that grow businesses online.
What Services Do Top Digital Marketing Companies Provide?
Digital marketing companies offer services as varied as the digital channels they specialize in.