Oldarabieats

11 Steps to Building a Results Focused Digital Marketing Campaign

A digital marketing campaign has many moving parts that all work together to grow your business. Once you get your campaign up and running with advertisements, email automations and sales funnels you will be able to review analytics and physically see your business developing. From defining your goals and budget to setting up Facebook and Google advertising it’s a long road, but we’re here to give you the best advice, tips and tricks to building your next digital marketing campaign.

So apply these tips to your digital marketing campaign, or contact our expert team and we’ll be an extension of your marketing department.

1. Define your goals

Do you want conversions, followers, likes, responses to emails, to be #1 on Google searches? The options are endless in digital marketing but it is wise to decide what your main goal is going to be in your digital marketing campaign. If you

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10 Digital Marketing Strategies For Luxury Brands That Deliver Results

In 2014, McKinsey published a report suggesting that digital now influences at least 45% of all luxury sales.

It’s understandable why luxury brands have been hesitant to move online. Yet, with print and display advertising returns decreasing, and luxury shoppers spending more time online and on mobile devices, luxury brands need to not only adapt to survive in the digital universe, but to thrive also.

Having created our own luxury online platform (Qosy) at Venture Harbour, which has led to helping luxury brands such as Johnnie Walker, McLaren, and Marriott with their digital presence, I’ve learnt a lot over the past twelve months around the do’s and don’ts of luxury online marketing.

In this post, I want to touch on 10 tips and lessons to help luxury brands use digital marketing effectively.

1. Take advantage of visual social networks

When marketing luxury products, photographs are one of the best

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