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How to Apply: Admissions: The University Graduate School: Indiana University Bloomington

For most programs, the application fee is $70 for domestic and international students. The Kelley School of Business master’s program operates on a different fee schedule.

The online application fee must be paid via credit card. Domestic students who use the paper application may pay the application fee using a check, money order, or cash only. Call (812) 855-8853 or email grdschl@indiana.edu for more information. Applications are not reviewed until the fee is paid.

International applicants must apply online. In most cases, international applicants should mail supporting documentation such as transcripts to:

International Admissions
Poplars 221
400 E. Seventh Street
Bloomington, IN 47405

However, some programs are exceptions. Before applying, review the application checklist for prospective graduate students on the website of the Office of International Services (OIS) to ensure that you follow the proper procedure and send all required materials.

If you have

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Digital Marketing Course | Digital School Of Marketing

Module 1 – Introduction to Digital Marketing

  • Marketing in the digital age
  • Components of a digital marketing strategy plan
  • Understanding the differences between marketing and advertising
  • Identifying and understanding digital target markets

Module 2 – Introduction to WordPress

  • What is WordPress, and how to install it
  • Navigating and using the WordPress Dashboard
  • Appearance and Customisations

Module 3 – Marketing Communication Concepts

(SAQA ID 10064 NQF Level 5, 8 Credits)

  • The marketing mix
  • Marketing communications strategy
  • High and low thinking in marketing
  • Marketing management
  • Digital and traditional marketing channels
  • Sales and marketing

Module 4 – SEO and Web Analytics

  • SEO fundamentals
  • Keyword research
  • Onsite and offsite optimisation techniques
  • Link building strategies
  • Labelling of a website
  • SEO and website structure
  • Auditing websites
  • Identifying SEO problems
  • Writing SEO copywriting
  • Reading analytics
  • Understanding your analytics

Module 5 – Social Media Marketing

  • Using Social media channels strategically
  • Choosing the right channels for your business
  • Content
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London Business School Mastering Digital Marketing

Lil Mohan is an entrepreneur and an academic. As Adjunct Professor of Marketing at London Business School, he covers several topics including Digital, Social Media, M-Commerce, Omnichannel and Advertising. He brings to his teaching a variety of experiences from Amazon, Intel, Motorola, Sun Microsystems, and two successful high-tech start-up companies: Junglee and Snapstick.

Lil consults independently for technology companies in the areas of product design, product marketing, and marketing strategy. His most recent engagement was advising a leading fin-tech company on digital strategy. Also, he is Adjunct Professor of Marketing at The University of Chicago Booth School of Business, as well as at IIM Ahmedabad, where he teaches various MBA, Exec MBA, and Exec Ed programmes.

Before this, Lil was Managing Director for Intel’s 4G mobile wireless programme in Emerging Markets, prior to which, he was VP of Business Strategy at Motorola’s Mobility division.

Earlier, Lil was General Manager of

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DSM | Digital School Of Marketing

WHY STUDY WITH THE DIGITAL SCHOOL OF MARKETING?

Marketing as we know it has completely changed since the dawn of the digital age. As such, new marketing techniques need to be learned and mastered to thrive and survive as a business within this new era.

The Digital School of Marketing (DSM) offers an extensive array of digital marketing courses in the marketing space, providing learners with an opportunity to receive a recognised and accredited qualification that will give you an edge in the market.

After the successful completion of your digital marketing course, you will be equipped to work in a private or corporate institution. With a qualification from DSM you will also have the expertise necessary to start your own business within the digital marketing arena.

DSM digital marketing courses are fully accredited through the Media Information and Communication Technology (MICT) Sector Education and Training Authority (SETA). This prestigious

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Columbia Business School Digital Marketing

Module 1:

From Mass Marketing To Customer Networks

Gain an understanding of customer interactions using the concepts of customer advocacy and the dynamics of the relationship between classic marketers and customers in the digital era.

Module 2:

The Digital Advertising Mix: Key Channels And Principles

Learn how to complete a search market simulation using the channels available in digital marketing to effectively apply the principles of targeting, personalization, and optimizing to form your own digital marketing campaign.

Module 3:

Five Core Behaviors Of Customers In The Digital World

Explore the impact of digital technologies on behavior and the importance of your decision-making process and how it affects the results of your campaign within a simulation.

Module 4:

Access Strategy

Analyze how a company implements the access strategy and utilizes its various approaches including on-demand services, location-based services, mobile wallets and loyalty to provide faster and easier digital services to customers.

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