The following is a guest post by Tom Jager from A-Writer.
Digital marketing is online marketing for websites. Simple, right? Turns out, there are at least seven main ways to market a website online. And that’s where digital marketing strategy comes into play.
These are the big guys — like search engine optimization (SEO), digital advertising, social media marketing, the list goes on. And each category represents a specialty of its own along with a unique set of skills and best practices. In other words, what happens in SEO is very different than what happens in digital advertising.
For this reason, it’s not easy to create a digital marketing strategy.
Since every website is different, it’s important to take a custom approach to creating digital marketing strategies.
In this guide, we’ll cover the different areas of online marketing, explain the digital marketing strategy process, and then provide a 10 step