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How to Become a Digital Marketing Specialist (10 Steps Guide)

Working in the digital marketing industry is a great experience. For the last 10 years, I’m working as a digital marketing manager and in this post, I’ll explain the steps to follow to become one.

In particular, in this guide, you’ll learn everything you need to know about digital marketing specialists, including:

What does a Digital Marketing Specialist Do?

A digital marketing specialist is a professional with a diverse set of skills, responsible for the online promotion of a website (business or products), using all available digital marketing channels.

He / She needs to have a good knowledge of all Digital marketing disciplines and tools. The job responsibilities include:

  • Designing, implementing and monitoring SEO campaigns
  • Analyzing and optimizing PPC campaigns
  • Supervising content marketing campaigns
  • Utilizing social media networks (for traffic, awareness, and sales)
  • Managing the other members of the digital marketing team
  • Coordinate the activities of all digital campaigns
  • Set
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11 Steps to Building a Results Focused Digital Marketing Campaign

A digital marketing campaign has many moving parts that all work together to grow your business. Once you get your campaign up and running with advertisements, email automations and sales funnels you will be able to review analytics and physically see your business developing. From defining your goals and budget to setting up Facebook and Google advertising it’s a long road, but we’re here to give you the best advice, tips and tricks to building your next digital marketing campaign.

So apply these tips to your digital marketing campaign, or contact our expert team and we’ll be an extension of your marketing department.

1. Define your goals

Do you want conversions, followers, likes, responses to emails, to be #1 on Google searches? The options are endless in digital marketing but it is wise to decide what your main goal is going to be in your digital marketing campaign. If you

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4 Key Steps on How to Build a Solid Digital Marketing Plan

There is no doubt that digital marketing is becoming an important part of running a successful business, especially start-up ones. Without a digital marketing plan added to your overall marketing mix, you’re missing out an opportunity to grow your customer base. Because it’s a fact that the number of Internet users is growing each year.

number of internet users in US

However, in order to make digital marketing work and give you the kind of results you want, it is crucial that you have the required clarity. In other words, you need to be sure of what kind of digital marketing tactics you should apply (or avoiding) and why.

Gaining this clarity can be difficult if you do not have a proper digital marketing plan in place. Or else you’re only aiming in the dark.

The fact of the matter is, today’s world is hyper connected and highly competitive. So if your business really wants to

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How to Launch a Digital Marketing Campaign (10 Steps)

Digital marketing campaigns can help you get more traffic, improve your brand awareness, drive more sales, and much more.

But, executing a digital marketing campaign can seem like a complex process. After all, there are dozens of different platforms, and hundreds of different strategies you can execute.

But, by taking the time to plan out your digital campaign step-by-step you can increase your chances of success while reducing overwhelm across the board.

In this post, you’ll learn what a digital marketing campaign is, and a 10-step process you can follow to execute and build a digital marketing campaign.

What is a digital marketing campaign?

A digital marketing campaign is a strategic online marketing effort that’s executed to achieve a specific goal. Usually, the end result will lead to greater brand awareness, more traffic, improved conversions, or more revenue.

The purpose of planning out a digital campaign is to help you

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