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11 Benefits of Digital Marketing over Traditional Marketing

 

With the traditional vs. digital marketing debate going on, let us figure out what is most suitable for the marketing and promotion of your business. Online advertising vs. traditional advertising could seem like a tough decision to make but these pointers will help you make up your mind.

 

Marketing is that aspect of the business that you can never ignore. A wise entrepreneur will set aside a separate budget for the marketing alone. The problem is, we live in the generation where a huge part of the population does transactions only online while another chunk does not yet know how to use the internet. So the traditional vs. Digital Marketing decision becomes difficult.

 

However, you can think things through and make the decision of online advertising vs. traditional advertising. All you need to do is know the pros and cons of both and see how it applies to your business.

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Digital Marketing vs. Traditional Marketing: Is One More Powerful Than the Other?

Ready for a throwdown between a postcard and an IG post?

Just kidding. It’s a multichannel world, so there’s no need for just one winner in the battle of digital marketing versus traditional marketing.

51% of companies use at least eight channels to interact with their audience and customers. While digital marketing continues to grow and enjoy a larger share of the budget, traditional marketing channels persist for all types of businesses.

And since 44% of customers visit a brand’s website after receiving mail from the company, it’s clear that traditional channels and digital channels can work well together.

In this post, we’re diving into definitions, advantages, and disadvantages of both forms.

What Is Digital Marketing?

Digital marketing is the use of online platforms to promote products and services. These online platforms can include social media, paid advertising, blogging, and more.

Digital ad spend in the US is expected to

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Traditional Marketing vs. Digital Marketing: Why Not Both?

“Disgraceland” by Jake Brennan has been one of my favorite podcasts since the first episode. Last year, it got a feature in The Boston Globe, where the primary audience is between the ages of 50 and 69, and 48% male. These are the kinds of numbers you won’t see about Twitter — an app 24% of adults use. But because of this mix of traditional and digital marketing, “Disgraceland” has over 100 million downloads for a podcast that’s less than two years old.

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Digital marketing vs. traditional marketing: what’s the difference?

Digital marketing vs traditional marketing: what’s the difference between the two and which one should you use? Selecting the right marketing type is an age old question on every marketer’s mind. Here’s everything you need to know.

Illustration by OrangeCrush

What is digital marketing?

Put simply, digital marketing is using digital channels such as websites and social media as tools for marketing communication.

If you’re using social media you will be well versed in the adverts that pop up in your stream—that’s digital marketing.

What is traditional marketing?

Traditional marketing on the other hand involves traditional channels, like billboards and printed media. Think Don Draper in Mad Men brainstorming TV commercial ideas and copy for Coca-Cola.

Up until the development of the internet in the 1990’s, traditional marketing was pretty much the only type of marketing.

Digital marketing vs. traditional marketing: what’s the difference?

The main difference

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Traditional Marketing versus Digital Marketing with Jesse Willms

Traditional marketing isn’t what it used to be. The ‘Mad Men’ days of print advertisements, billboards, radio placements, and television ads are coming to an end. A majority of companies are now spending their marketing budgets on digital, social media, and influencer marketing. According to forecasts by media investment company – GroupM, overall ad spending will likely fall by 11.8% worldwide. However, traditional ad formats such as television, newspaper, and outdoor advertising will take the biggest hit, falling by 20.7% compared to just 2.4% for digital spending. 

As a digital marketing specialist and the owner of multiple successful vehicle history websites, Jesse Willms believes that while traditional marketing still has its place, it isn’t what it used to be. Outlining the history of traditional campaigns and why companies are moving to digital marketing, Jesse he provides an overview

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