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How Artificial Intelligence Is Transforming Digital Marketing

When you imagine what artificial intelligence (AI) “looks like,” you might be thinking of a synthetic consciousness developed by humans, as many sci-fi movies portray.

Apart from the realm of fantasy, AI is simply a system that can perform tasks that normally requires human intelligence. These include problem-solving, recognizing emotions, and even diagnosing diseases.

Artificial Intelligence Marketing At A Glance

AI marketing is a method of leveraging technology to improve the customer journey. It can also be used to boost the return on investment (ROI) of marketing campaigns. This is accomplished by using big data analytics, machine learning, and other processes to gain insight into your target audience. With these insights, you can create more effective customer touch points. Whether you’re engaging in email marketing or providing customer support, AI eliminates much of the guesswork involved in customer interactions.

On a grander scale, it can be used to automate processes

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