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Tag: Trends

DIGITAL MARKETING

15 Digital Marketing Trends For 2021

iwano@_84

Well, before we get into specifics, you should know that digital marketing is needed nowadays if you want to compete. 

It’s exceedingly rare nowadays that a business will get by purely on traditional marketing means and, given how inexpensive establishing a digital market presence can be, there’s no reason not to get your brand online and onto the screens of thousands of potential customers. 

As we said, it also gives your brand access to a treasure trove of data that you can use to target, adjust, and tweak your marketing strategies.

So, what are these benefits?

  • You gather data on your consumer base.
  • It encourages good SEO practices.
  • It allows you to establish a brand voice.
  • It’s more fluid than traditional marketing strategies.

Let’s expand on these points so that we can all understand what makes digital marketing a beneficial addition to a marketer’s arsenal.

We’ve already mentioned how data

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DIGITAL MARKETING

The Trends That Are Changing Everything

iwano@_84


6 min read

Opinions expressed by Entrepreneur contributors are their own.


Growing a social media-based business takes the same amount of effort as it does for any other business. People who think it’s easy just haven’t yet had the experience. Digital Marketing will help you with your growth. When small businesses start, their focus is usually on the way to get their first group of consumers through the door. They may believe in traditional avenues of advertising, like print ads and coupon mailers or perhaps large signs on the side of the road. Or, they may trust that since they know they provide an honest product or service, it’s only a matter of time until customers will find their way to them. Initially, online marketing was just a moderate replacement and different avenue to market. Within the past few years, the importance of digital marketing has not

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DIGITAL MARKETING

7 Digital Marketing Trends of Focus for 2021

iwano@_84

With the chaos of 2020 now behind us, it’s time to look ahead to what we can expect from the next 12 months.

2020 was unpredictable, to say the least. That meant that while some of the trends which were predicted pre-pandemic did end up coming to light, others didn’t emerge at all, with various forced adaptations reshaping elements of the marketing landscape.

Most notably, eCommerce sales went through the roof, people spent a lot more time on social media, and video conferencing became the norm. This has led to a major shift in the way brands connect with their consumers.

So, as we turn a corner into the New Year, what marketing trends will continue to permeate in 2021? 

Here are some key trends to consider:

1. Live-streams and an increase in influencer content

Stay at home orders meant events were canceled, and consumers were unable to attend in-person

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DIGITAL MARKETING

2021 Digital Marketing Trends: Top Recommendations

iwano@_84

The year 2020 had a lot of marketers scrambling to keep up. It was a year like no other, really, with current events dramatically shaping digital marketing trends. Unless you’ve been living under a rock, this laundry list should sound familiar: socio-political turmoil, including mass protests, violent street clashes, and an upcoming election; a cooling U.S. economy; destructive wildfires and unpredictable weather phenomena; and of course, our old, pugnacious nemesis, COVID-19.

The reason these developments so directly affect marketers is all the, ahem, unprecedented uncertainty they create. Who knows, for example, what social media advertising costs will look like a week, month, or year from now? What new updates will Google unleash at us? And who can predict how long the eCommerce “boom” will last, especially when we don’t know when the world will get the green light to return to normal?

What is normal, really, and where the hell

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TECHNOLOGY

The 7 Biggest Technology Trends In 2020 Everyone Must Get Ready For Now

iwano@_84

We are amidst the 4th Industrial Revolution, and technology is evolving faster than ever. Companies and individuals that don’t keep up with some of the major tech trends run the risk of being left behind. Understanding the key trends will allow people and businesses to prepare and grasp the opportunities. As a business and technology futurist, it is my job to look ahead and identify the most important trends. In this article, I share with you the seven most imminent trends everyone should get ready for in 2020.

AI-as-a-service

Artificial Intelligence (AI) is one of the most transformative tech evolutions of our times. As I highlighted in my book ‘Artificial Intelligence in Practice’, most companies have started to explore how they can use AI to improve the customer experience and to streamline their business

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DIGITAL MARKETING

Seven Digital Marketing Trends For 2021

iwano@_84

Goodbye and good riddance to 2020. The global pandemic had an impact on every business. From a digital marketing standpoint, what will 2021 bring? Several digital marketing leaders shared their thoughts on coming trends.

Teddy Heidt, Founder of The Gauge Collective, offered this prediction:

Digital business pivots may become permanent. “Virtual Events and Experiences for audiences to engage outside of your traditional sales messaging. We helped Mariano’s launch Mariano’s Meet-Ups, Virtual Events spanning Chef Demos, Mixology Classes, and Live Music, and Tricoci market Virtual Consultations for at home treatments. Diversify your social media activity to connect with more engaged users. To that point, enrich the user experience on your social profiles by leveraging shop and other features that break down barriers towards purchasing from you. We helped Tricoci launch Instagram shop to complement their new ecommerce program.”

Massimiliano Tirocchi, CMO and co-founder, Shapermint, sees a shift in

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