Digital Marketing – MS | Sacred Heart University
Earn your Masters in Digital Marketing at Sacred Heart and gain the technical, analytical and creative expertise to thrive as a leader in digital marketing strategy.
Why Earn Your Masters in Digital Marketing at Sacred Heart?
At SHU, you’ll acquire a portfolio of skill sets that will immediately impact an organization’s online marketing strategy. You’ll learn the latest digital marketing techniques, and apply these skills through high profile, hands-on projects for real companies, becoming a sought-after 21st century storyteller.
In the MS in Digital Marketing program, you will also:
- Study digital marketing strategy, content marketing, social media marketing, digital advertising, marketing analytics, big data marketing, and customer experience management
- Learn to take a marketing campaign from strategy and lead generation to analytics and optimization
- Develop and evaluate marketing plans that harness the power of digital media
- Break down and interpret big data and key performance indicators (KPIs) to segment
