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Tag: whats

DIGITAL MARKETING

What’s Changed? (And How to Adapt in 2021)

iwano@_84

If your business wants to succeed, it’s time to adopt the online marketing funnel of today.

Ready to learn about the modern Internet marketing sales funnel? Keep reading to discover how the new digital marketing sales funnel works, plus how to reach users in each stage of the funnel and move them towards purchase.

Or, get professional help from our award-winning team of more than 200 digital marketing specialists. With our customized strategies, plus advanced artificial intelligence software, we’ve driven more than $1.5 billion in revenue for our clients in the past five years.

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What is a digital marketing funnel?

A digital marketing funnel describes the steps that users take to move from being a prospect to a customer. While there are multiple marketing funnels, most include stages focused on awareness, consideration,

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DIGITAL MARKETING

What’s In A Digital Marketing Strategy?

iwano@_84

Digital ad budgets are now a majority of total ad spend. Spend on marketing technologies keeps rising. More than half of marketers have a transformative initiative underway to make marketing more digital.

We all know and see the digital shift. But I still get asked what exactly is a digital marketing strategy, especially versus a broader marketing strategy. What goes into it? What matters?

There is no single answer, but I’ve found the following framework to be a helpful starting point, both explaining to others and to do the actual work – creating digital marketing strategies for clients. It works across categories, from consumer electronics and quick serve restaurants to financial services and healthcare.

Use cases are your secret starting point

A good starting point is identifying the priority use cases, what you want your digital marketing to be good at. “Aligning on use cases,” suggests strategist and colleague

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DIGITAL MARKETING

Digital marketing vs. traditional marketing: what’s the difference?

iwano@_84

Digital marketing vs traditional marketing: what’s the difference between the two and which one should you use? Selecting the right marketing type is an age old question on every marketer’s mind. Here’s everything you need to know.

Illustration by OrangeCrush

What is digital marketing?
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Put simply, digital marketing is using digital channels such as websites and social media as tools for marketing communication.

If you’re using social media you will be well versed in the adverts that pop up in your stream—that’s digital marketing.

What is traditional marketing?
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Traditional marketing on the other hand involves traditional channels, like billboards and printed media. Think Don Draper in Mad Men brainstorming TV commercial ideas and copy for Coca-Cola.

Up until the development of the internet in the 1990’s, traditional marketing was pretty much the only type of marketing.

Digital marketing vs. traditional marketing: what’s the difference?
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The main difference

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