In the most basic of terms, digital marketing is simply marketing that’s happening on digital channels. (Pretty obvious, right?) But what does that mean? How does digital marketing differ from traditional marketing? And why is it something you should be considering for your business? Here’s everything you need to know.
What is digital marketing?
“Digital marketing” is basically any form of marketing that uses digital tools and channels.
For decades, marketing teams were churning out the same old recipe of TV copies, print ads and billboards to tell customers about their companies’ products and services and to convince them to spend their money. Then the internet came along in the 1990s and the number of websites exploded. The new channels that have popped up, like Facebook in 2004 and Google in