How digital advertising can benefit you
Today, digital advertising expands beyond banner ads with basic targeting. It’s now possible to zero in on prospects based on specific demographics, intent, their stage in the sales funnel, and engagement patterns. These insights can then be used across display, search engine marketing (SEM) and search engine optimization (SEO), social media, native ads, pay-per-click,retargeting, affiliate, mobile marketing, and more.
Digital advertising has created a world in which you can—and must—develop a holistic plan to find and engage with your next customer, then keep in touch with them until they’re ready to buy. In 2019, eMarketer projects that U.S. advertisers will spend 54.2% of their ad budgets on digital ads, and by 2023 that figure will reach 66.8%. That’s a lot of competition, so you need to know how to make your media spend count.
The good news is that once you take the plunge