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Digital Marketing Redefined( SEO, PPC, SMO & Much More)

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Join us to plan your brand online presence and grow business reach with Free Digital Marketing Consultation.

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Digital Marketing – Courses, Certifications, Careers, Degree, Subjects & Scope

One of the most fascinating and versatile fields, Digital Marketing is a booming industry not only in India but across the globe. With almost all businesses going online in their marketing activities, the demand for digital marketers is increasing at a rapid rate and is opening doors for plenty of job seekers. 

According to surveys conducted by several forums, the employment sector has seen a major share of jobs generated by the Digital Marketing Industry, in recent years. As per various media reports, the year 2016 saw over 1.5 lakh job opportunities in the Digital Marketing domain. 2017 threw a major surprise by marking around 8 lakh job opportunities in the field. In India, this number is expected to grow rapidly with the advent of Digitalisation in the country. 

The career scope in the industry is attracting the masses, and this is one of the reasons various professionals are learning

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6 Best Benefits of Digital Marketing (& Online Advertising)

Are you tired of feeling in the dark about the effectiveness of your traditional marketing campaigns? If so, it’s time to start investing in digital marketing services that drive valuable results for your business. Your business will experience the numerous benefits of digital marketing when you start using this proven online marketing strategy.

Are you ready to learn why digital marketing is the best strategy for companies of all sizes and industries?

Then start reading about the six undeniable advantages of digital marketing for your business.

Let’s dive in!

1. Digital marketing is cost-effective

One of the biggest benefits of online marketing is that it is cost-effective. Digital marketing helps you save money and obtain more leads.

With traditional marketing methods, it’s difficult for small-to-mid-size businesses to compete with larger companies. Big businesses have the money to allocate for TV ads, radio spots, and more. This makes it hard for

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Mega Digital Marketing Course A-Z: 12 Courses in 1 + Updates

Mega Digital Marketing Course A-Z: Market The Product To The World

By the end you will be able to use multiple platform to introduce your product, to market with the right way, and to convince that it is the best product for people.

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In this WordPress Website course You will learn how to:

  • Create a powerful WordPress website for marketing (using a theme)

  • Create slider, call to actions, landing pages, garbing email forms for email marketing, Store, products and much more

  • 21 digital marketing strategies (marketing cognitive biases)

  • 4 type of business energy and how to react against them to be more convincing

  • Website persuasion, what elements to use on your website according to your niche

  • Use Mailchimp for email marketing, how to create lists, signup forms, campaigns …

  • Copywriting to write a powerful blog/email to convince more people

  • 6 hooked headline

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What is Digital Marketing? A visual summary

Defining the scope of exactly what digital marketing is, using the ‘5Ds of Digital’ and the Smart Insights RACE Framework

My recent blog post on 2021 digital trends shows the latest innovations, but here we go back to ask ourselves what is digital marketing? This is important since for some businesses, particularly more traditional marketers or business owners, ‘digital’ is simplistically taken to mean ‘our website’ or ‘our Facebook page’. This thinking limits the scope and opportunity of what’s managed and it means that activities that should be managed may be missed.

Need a plan to create a winning marketing strategy?

Get started today using a tried and tested step-by-step process to optimize your marketing.

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Plan your digital channels

The RACE Framework maps the online customer journey across all potential touchpoints, showing the scale and opportunity of all your digital channels – more than just ‘a website’ or

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What’s In A Digital Marketing Strategy?

Digital ad budgets are now a majority of total ad spend. Spend on marketing technologies keeps rising. More than half of marketers have a transformative initiative underway to make marketing more digital.

We all know and see the digital shift. But I still get asked what exactly is a digital marketing strategy, especially versus a broader marketing strategy. What goes into it? What matters?

There is no single answer, but I’ve found the following framework to be a helpful starting point, both explaining to others and to do the actual work – creating digital marketing strategies for clients. It works across categories, from consumer electronics and quick serve restaurants to financial services and healthcare.

Use cases are your secret starting point

A good starting point is identifying the priority use cases, what you want your digital marketing to be good at. “Aligning on use cases,” suggests strategist and colleague

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What does a Digital Marketing Manager do?

What does a digital marketing manager do? What skills does he/she have to possess and what is the difference between a digital marketing manager and an SEO?

From SEO to Digital Marketing

The term digital marketing is relatively new although the components that make up digital marketing have been around for a long time.

It’s only in the last 5 years or so that marketers, SEO’s, and the industry as a whole realized that for a complete Internet Marketing strategy you need something more than SEO.

Thus the term ‘digital marketing’ started receiving more attention and as with every other profession, there is always a place for a ‘manager’.

I work as a Digital Marketing Manager the last years and what I will try to explain below is what is the role of a digital marketing manager in today’s online world, what does he/she do and what is the main

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Columbia Business School Digital Marketing

Module 1:

From Mass Marketing To Customer Networks

Gain an understanding of customer interactions using the concepts of customer advocacy and the dynamics of the relationship between classic marketers and customers in the digital era.

Module 2:

The Digital Advertising Mix: Key Channels And Principles

Learn how to complete a search market simulation using the channels available in digital marketing to effectively apply the principles of targeting, personalization, and optimizing to form your own digital marketing campaign.

Module 3:

Five Core Behaviors Of Customers In The Digital World

Explore the impact of digital technologies on behavior and the importance of your decision-making process and how it affects the results of your campaign within a simulation.

Module 4:

Access Strategy

Analyze how a company implements the access strategy and utilizes its various approaches including on-demand services, location-based services, mobile wallets and loyalty to provide faster and easier digital services to customers.

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10 reasons you need a digital marketing strategy in 2021

The importance of creating and using a digital marketing plan to support digital transformation and company growth

Where do you start if you want to develop a digital marketing strategy? It’s still a common challenge since many businesses know how vital digital and mobile channels are today for acquiring and retaining customers. Yet they don’t have an integrated plan to grow and engage their audiences effectively.

If your business doesn’t have a strategic marketing plan you will suffer from the ten problems I highlight later in this article and you will lose out to competitors who are more digitally savvy.

Need a plan to create a winning marketing strategy?

Get started today using a tried and tested step-by-step process to optimize your marketing.

Start Now

What is digital marketing?

Digital marketing, specifically, refers to ‘Achieving marketing objectives through applying digital technologies and media.’

Digital technologies and media include:

  • Company websites
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What Is Digital Marketing: Basics and Career Opportunities

Digital marketing. A fancy word that surfaces across every industry. It contains a whole world of opportunities for organizations and professionals alike. So, let’s start the discussion on what is Digital Marketing.

Digital Marketing Definition:

Whenever we advertise or market a product or service or anything that can be sold through an online medium, it comes under the bracket of digital marketing. The time you start a television ad or email marketing campaign, you connect with through various digital channels such as mobile applications, social media, email, search engines, etc. 

Throughout this guide, we will tell you about digital marketing channels and types of digital marketing techniques.

If you believe that digital marketing is a new concept, you’d be making a Himalayan blunder. It is actually 10 years old. In the early 2000s, when the radio was born, the world saw the first instance of digital marketing.

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