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In the last two years, major companies are beginning to work closely with smaller digital marketing brands in the evolving areas of influencer marketing.
The growing demand for user-generated content has served smaller agencies well. Larger brands are realizing that, with the massive rise of newer platforms, they need smaller, more flexible agencies to maintain their influence.
Related: From Email to TikTok, This Digital Marketing Training Covers It All
Start scouting the smaller (and usually better) options
Rapid consolidation of digital marketing as the major visibility medium, have also helped solidify this rule. Last year’s major trend was the acquisition of more diminutive digital marketing agencies by big corporations who then utilize them to develop an in-house selling structure.
In 2020, of