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Tag: Business

DIGITAL MARKETING

12 Reasons Why Digital Marketing Can Help You Grow Your Business (Infographic)

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With the change and evolution of modern technologies, small and medium businesses are doing everything they can to keep up, which can be said true for the rest of human society. Brick-and-mortar businesses are either changing their business models to an online one, or beefing up existing marketing efforts with digital marketing strategies – in an attempt to capture a growing and very lucrative online marketplace.

For it is the process of attracting targeted audiences online that will spell the difference between a successfully thriving business – and a failed one. Even if you receive tons of daily traffic to your website, they would not amount to anything unless they convert to leads or sales. In the digital arena where business and commerce are heading to, Digital Marketing tools and techniques provide business owners the best chances for competition, survival and even business growth.

The following 12 reasons will show

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DIGITAL MARKETING

15 Entrepreneurs Explain How They Use Digital Marketing in Their Business

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Often small business owners find online marketing to be a cheap and easy way to market their businesses. It’s a modern approach to getting your business ahead that lets you learn and interact with your prospects while tracking the effectiveness of your efforts.

We asked entrepreneurs how they use digital marketing for their business and here are the responses;

#1- Two ways

Photo Credit:

We create content on TikTok to build brand awareness and drive signups for our website. This is a relatively new channel for everyone, and I think it’s a great channel for businesses to experiment with. In the past 6 months, we have been able to accumulate 9.3k followers, just under 1 million views for our content, and hundreds of signups and website conversions. I think the reason this works so well for us is because we create high-value content for our niche, and TikTok loves to

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INTERNET

vUnity Business Internet Hollywood Blvd

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5662 Hollywood Blvd. Los Angeles, CA 90028(310) 564-1253

vUnity Business Internet Los Angeles CA has been providing service to small and medium businesses throughout Los Angeles southern California since 2005! With headquarters in Hollywood California, vUnity has an established footprint across SoCal and is able to provide service in most locations.As an ISP for the most demanding business applications, vUnity is a Los Angeles ISP providing seamless operation of mission critical applications with QoS for voice and a 99.999% stability guarantee.Business Internet Services provided by vUnity is much faster than traditional MPLS or Metro Ethernet technologies. vUnity features full Quality of Service (QoS) for VoIP and a rack mountable chassis. Enjoy a simplified month to month service agreement and all taxes and fees included for a flat monthly rate.Contact us today to learn how your business can begin enjoying the value added features of vUnity Business Internet. Still not convinced?

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TECHNOLOGY

The Role of Technology in Business

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The Role of Technology in Business

An Original Article from bookfresh.com

Technology in business is a growing necessity. As the years go by, the business world is leaning more and more toward it, making it almost impossible to separate the two from each other. Innovation breeds business, and since technology paves the way for it, it can be gathered here that business needs technology to be sustained.

Business has always existed since the early times of man. Even though it only began with the simplistic barter system, business would not be the same as it is today without the advancements in technology. All the major industries would fall into a catastrophic collapse if one were to take away technology from business, since majority of business operations and transactions somehow involve the use of technology.

Technology as a Business Necessity

The role of technology in business caused a tremendous growth in

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DIGITAL MARKETING

A Marketing Makeover: In post-pandemic world, digital marketing, influencers & social media integral to promote business

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It’s clear that in the post-pandemic world, digital marketing has become a must for every company, and social media sites like Instagram and Facebook have become the new platforms for promoting business through paid ads. We spoke with digital media marketing agencies and social media platforms to get the full picture of the trend.

By Reya Mehrotra

Ever since the outbreak of the pandemic, the internet has been instrumental in keeping the world up and running. Social media especially has become the fuel that has helped businesses and brands thrive, with many investing heavily in digital marketing to widen their reach. Today, more and more businesses are harnessing the potential of the medium to market themselves. “We witnessed seven times growth last year,” says Mumbai-based Rohit Reddy, founder, EiPi Media, an influencer marketing agency, which has created campaigns for brands like Domino’s, Maggi, Nescafé, Pizza Hut, Lenskart, Mamaearth, among others.

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DIGITAL MARKETING

Why Digital Marketing is Important for Small Business

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When small businesses get started, their focus is often on how to get their first group of customers through the door. They may rely on traditional forms of advertising, such as print ads and coupon mailers or even big signs on the side of the road. They may trust that since they know they offer a good product or service, it’s only a matter of time until customers will find their way to them.

While this strategy may bring in a trickle of business, there is a better and easier way. Small businesses should consider the huge marketplace of prospects online. No small business, no matter how new, should overlook this vast marketplace.

Benefits of Online Marketing

Benefits of Online Marketing

The group of potential customers that are found online is a much larger group of people than you are likely to be able to attract locally. Using digital marketing, you can reach an

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INTERNET

Small Business Internet Service | Comcast Business

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Close-up of someone holding a tablet with screen showing a dashboard including a line chart and other data.

Business Internet

  • Simple, yellow icon depicting a check mark. No data caps
  • Simple, yellow icon depicting a check mark. Fast speeds up to 1 Gig
  • Simple, yellow icon depicting a check mark. 24/7 customer support

Reliable connectivity to keep your business ready

In business, every day matters. So, we deliver fast, reliable Internet with the bandwidth you need to handle all your devices. Plus, get access to millions of Xfinity WiFi hotspots nationwide to help stay connected on the go. Not to mention Comcast Business offers innovative features like automatic 4G LTE backup and cybersecurity solutions to help protect devices connected to your network. When it comes to helping your business prepare for the future, we’re ready to help get you there.

STARTER

Process transactions fast.

STANDARD

Handle daily tasks, like uploads, downloads, and email.

ADVANCED

Stream audio and video files and browse content-rich sites

Speed up downloads on multiple devices and run backup servers.

Connect more users and devices in real time and process multiple transactions faster.

BLAZING SPEED

Run

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DIGITAL MARKETING

NUS Business School Digital Marketing: Strategies, Models and Frameworks

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Ryan Lim
Principal Consultant & Founder, QED Consulting

Ryan is the Principal Consultant and Founding Partner of QED Consulting. He has been a digital marketer for over 19 years, and is a pioneer in social media marketing. Ryan now advises senior management teams of some of the world’s leading businesses and brands on extracting business value and mitigating risks in their investments in digital, marketing and communications. He founded Blugrapes in 2012, and led the agency to become a top social media agency in Singapore.

As an industry thought leader, Ryan is constantly sought after by national press and leading marketing publications to share his insights and opinions on digital marketing and social media issues that often shape the regional digital marketing industry. By 2019, he had trained over 4,000 professionals across the ASEAN region in digital and social media marketing. As course developer for leading tertiary institutions, Ryan often

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DIGITAL MARKETING

Digital Marketing | Judge Business School

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About the course

In the current business environment, where digital technologies are redefining business models, transforming industries, and generating new customer experiences, digital marketing is increasingly central to business success.

Managing digital strategy has become critical for managers across various industries to establish distinctive strategic positionings. The programme introduces quantitative and qualitative approaches to understand how firms use digital tools, techniques, and tactics to understand and interact with customers, manage marketing activities, monitor marketing efforts, create and capture values. We will focus on two most important digital platforms: search and social and discuss the key elements of a firm’s digital marketing strategy to achieve specific business objectives, the techniques marketers need to master to make effective use of digital marketing tools, and the analytical skills to optimise the effectiveness of digital marketing activities.

The programme covers both the strategic and the technical aspects of digital marketing that enable the students

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