These days, everyone dreams of superior customer experience (CX), especially customers. Next in line are business leaders, who have finally started to see the light. Of course, that means the renewed pressure to pump up CX to, yeah, you guessed it — IT managers and professionals. However, getting everyone on the same page to deliver the goods is the hardest part of all.
The challenge was surfaced in a survey of 1,420 IT decision-makers released by RackSpace Technology, which found that focusing on CX implementations helps companies see greater rewards. Organizations that adopt a CX-led focus enjoy 1.6x higher brand awareness, 1.5x more employee satisfaction and nearly double their rates of customer retention, repeat purchases, average order values and customer lifetime value. “The research underscores the impact that modernizing applications to provide better customer experience can have on competitiveness and growth,” the survey’s authors add.