Putting Your Digital Marketing Plan Into Action
I cannot stress it enough. Dedicate a project manager to oversee the completion of your strategies. A refined marketing process is important to ensure you and your team are accomplishing tasks, staying on schedule, and not allowing important details to slip through the cracks. Project managers also help with communication by translating the message or filling knowledge gaps between different teams.
Of course, software always helps make the job a little bit easier. For this, I recommend Basecamp. Not just because we use it for our clients, but the fact that it works, has a small learning curve and is relatively inexpensive.
Here are some of the benefits of using a project management software to guide your digital marketing plan:
- Provides a high-level overview of each task and how resources are allocated.
- Assigns staff accountability and responsibility for completion of tasks.
- Maintains clear