OWNED DIGITAL MARKETING CHANNELS & ASSETS
We refer to these digital marketing channels/assets as ‘owned’ because once your business has created them, they’re yours. Your business has sole responsibility for when and where they appear online and how they’re distributed. For example, you’re able to control exactly what appears in your company’s Twitter feed, making it an ‘owned’ channel. You can decide at any time to publish a blog post on your website and you can promote your new ebook to your email database whenever you like. These are also referred to as your ‘owned’ channels.
Owned digital marketing channels & assets include:
Your business’s social media profiles
Online branding assets (logos, images, etc.)
Other written content (such as ebooks and digital white papers)
EARNED DIGITAL MARKETING CHANNELS & ASSETS
Earned media is the online coverage your business gets as