Oldarabieats

Digital Marketing Made Simple | HubSpot

Owned

OWNED DIGITAL MARKETING CHANNELS & ASSETS

 

We refer to these digital marketing channels/assets as ‘owned’ because once your business has created them, they’re yours. Your business has sole responsibility for when and where they appear online and how they’re distributed. For example, you’re able to control exactly what appears in your company’s Twitter feed, making it an ‘owned’ channel. You can decide at any time to publish a blog post on your website and you can promote your new ebook to your email database whenever you like. These are also referred to as your ‘owned’ channels.

 

Owned digital marketing channels & assets include: 

 

  • Your website

  • Your business’s social media profiles

  • Email marketing

  • Online branding assets (logos, images, etc.)

  • Your blog

  • Online brochures

  • Other written content (such as ebooks and digital white papers) 

Earned

EARNED DIGITAL MARKETING CHANNELS & ASSETS

 

Earned media is the online coverage your business gets as

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