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Key Components & Tips to Get Started


Tables of Contents

  1. What Is Digital Marketing Strategy?
  2. What Is Life Cycle Marketing?
  3. What Are the Components of Digital Marketing?
  4. Market Research Tools for Digital Marketing
  5. Measuring Success Through Digital Marketing Metrics
  6. The Future of Digital Marketing


In 2000, 52% of Americans used the internet on a regular basis, according to Pew Research. The digital age was just getting started.

By mid-2019, 90% of Americans were internet users. A generation had reached adulthood knowing only a world shaped by digital technology.

The first 20 years of the 21st century have been a period of rapid digital growth. Computers and internet connections have gotten much faster. Smartphones have become must-have accessories. Social media has connected humans around the world like never before.

In 2020, for the first time, money spent on digital advertising in the U.S. was expected to surpass the amount spent on traditional advertising. According to an annual analysis

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Digital Citizenship Key Vocabulary | BrainPOP Educators

Introduce these key terms using easy-to-understand language and by relating the concepts to students’ experiences. Incorporate the vocabulary whenever possible, even when offline, and encourage students to use the terms in oral and written communication.  

ANONYMOUS: having a hidden identity

APP: short for “application,” a computer program that performs a specific set of functions  

BIAS: an attitude or prejudice that favors a way of feeling or acting over another

BOT: short for “robot,” a program, or sequence of computer code, that runs on the Internet; bots can be created to accomplish a specific task more quickly than a human  

BUG: error in a program that keeps it from running as it should

CLICKBAIT: sensationalist headline or link to an article, blogpost, or other Internet content that exists for the purpose of attracting attention, or “drawing clicks.” Once a user clicks on the headline or

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4 Key Steps on How to Build a Solid Digital Marketing Plan

There is no doubt that digital marketing is becoming an important part of running a successful business, especially start-up ones. Without a digital marketing plan added to your overall marketing mix, you’re missing out an opportunity to grow your customer base. Because it’s a fact that the number of Internet users is growing each year.

number of internet users in US

However, in order to make digital marketing work and give you the kind of results you want, it is crucial that you have the required clarity. In other words, you need to be sure of what kind of digital marketing tactics you should apply (or avoiding) and why.

Gaining this clarity can be difficult if you do not have a proper digital marketing plan in place. Or else you’re only aiming in the dark.

The fact of the matter is, today’s world is hyper connected and highly competitive. So if your business really wants to

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