Marketing has changed forever – Philip Kotler’s Marketing 4.0 outlines how to make the shift from traditional to digital marketing, a great book to understand next-generation marketing.
This book discusses in depth the changing dynamics of customers over time, how to reach out to these customers effectively & maximize your sales.
For those people don’t know about Philip Kotler, he is regarded as one of the genii of modern-day marketing.
He has vast experience & knowledge of marketing over the years, how things have changed, and how to cope up with change. In this book, Marketing 4.0 Philip Kotler talks about the three most information things that people will notice in future marketing.
a. the marketplace’s shifting power dynamics,
b. the paradoxes wrought by connectivity and
c. the increasing sub-culture splintering
The aim of Marketing 4.0 is to teach you how to take advantage of the shifting consumer mood