Planning, Development & Management
There are several major stages and steps in building a digital marketing campaign:
- Planning: Outlining goals, target customers, and campaign length
- Development: Determining a strategy, including voice and messaging, target keywords, and offer strategy; reaching the audience, including making campaign location and marketing decisions; integrating with all channels; and creating consistency
- Management: Determining the success and value of the campaign
Digital Marketing Campaign Example
Let’s build a digital marketing campaign based on a product release for a new line of crossbody style bags from an organization known for totes, weekend bags, and convertible day bags. The fictional company releases new products once a month. The campaign is to be called Good Vibes + Peaceful Drives.
The first step in the planning process is to outline goals for Good Vibes + Peaceful Drives. On the surface, the company wants customers to know