Oldarabieats

Digital Marketing Campaign: Definition & Examples – Video & Lesson Transcript

Planning, Development & Management

There are several major stages and steps in building a digital marketing campaign:

  • Planning: Outlining goals, target customers, and campaign length
  • Development: Determining a strategy, including voice and messaging, target keywords, and offer strategy; reaching the audience, including making campaign location and marketing decisions; integrating with all channels; and creating consistency
  • Management: Determining the success and value of the campaign

Digital Marketing Campaign Example

Let’s build a digital marketing campaign based on a product release for a new line of crossbody style bags from an organization known for totes, weekend bags, and convertible day bags. The fictional company releases new products once a month. The campaign is to be called Good Vibes + Peaceful Drives.

The first step in the planning process is to outline goals for Good Vibes + Peaceful Drives. On the surface, the company wants customers to know

Read More

Technology Lesson Plans

Whether you are looking for technology lessons for your classroom or computer lab, The Teacher’s Corner has organized some great lessons and resources around the following: management, integration, keyboarding, and more. Make sure your students are developing their 21st Century skills.

Your creativity can help other teachers. Submit your technology lesson plan or activity today. Don’t forget to include any additional resources needed. We also love to get photos!

Technology Lesson Plans and Classroom Activities

The Teacher's Corner Resources This indicates resources located on The Teacher’s Corner.

Technology Lesson Plan Awesome Apps Grades Any **NEW**
We are reviewing Android and iTunes applications for use in the classroom and home. You will find reviews, and classroom integration ideas.
Submitted by: Jennifer – The Teacher’s Corner

Technology Lesson Plan A Multimedia Project – Using KidWorks Grades Intermediate
Students will be using the shift key to create capital letters where appropriate.
Submitted by: Liz de La Paz

Technology Lesson Plan Technology Bulletin Boards
Be sure

Read More

Cell Division Process Lesson Plan: Control of the Cell Cycle Game

Read More

Latitude and Longitude Lesson Plan

Submitted by: Antoinette Bianco

In this lesson plan which is adaptable for grades 3-5, students will use BrainPOP resources to explore latitude and longitude in differentiated activities.

Students will:

  1. Identify latitude and longitude
  2. Locate places on a grid using parallel lines/ degrees of latitude and longitude.

Materials:

  • graph paper
  • map
  • globe
  • activity papers described below
  • computer with internet and interactive whiteboard access

Vocabulary:

map, globe, ocean, continent, latitude, longitude, degrees, hemisphere, poles, equator, prime meridian, parallel, perpendicular, absolute location, relative location, grid

Preparation:

Prior to this lesson, students should be familiar with the concepts of absolute and relative location, parallel and perpendicular lines, and grid maps.

Lesson Procedure:

  1. As a warm up, read or display these 3 sentences for students: My house is close to the mall; Joe’s house is on the corner of Maple Street and Elm Avenue; and My cousin’s house is in a small Texas town
Read More

Coins and Money Lesson Plan: The Exact Change Game

Submitted by: Angela Watson

In this lesson plan, which is adaptable for grades 1-4, students use BrainPOP Jr. resources to practice recognizing coins and determining their value. Students also use a free online math game to make exact change using various coin amounts and determine the fewest amount of coins needed to make exact change.

Students will:

  1. Recognize coins and determine their value.
  2. Make exact change using various coin amounts.
  3. Determine the fewest amount of coins needed to make exact change.

Materials:

  • Computers with Internet access for BrainPOP
  • Interactive whiteboard (or just an LCD projector)

Vocabulary:

penny, nickel, dime, quarter, coins, change, exact change, cents

Preparation:

This lesson plan is designed to be used with children who are familiar with coins and their respective values. It can be used to introduce or reinforce the concept of making change. The lesson plan uses a free online math game (developed by Dough

Read More

U.S. History Lesson Plan: Cause and Effect

Read More

Wave on a String Investigation Lesson Plan: PhET Wave on a String Simulation

Submitted by: Elyse Zimmer

In this lesson plan, adaptable for grades 9-12, students construct their own definitions for amplitude, tension, damping and frequency using the interactive simulation Wave on a String as a guide. As part of the investigation, they explore how waves behave with free, fixed and loose ends, relating their experiences to real world examples.

Students will:

  1. Investigate the properties of a transverse wave.
  2. Observe how waves behave when they have a loose, fixed or no end.

Preparation:

This lesson features an interactive simulation titled Wave on a String, developed by our award-winning partner PhET through the University of Colorado Boulder.  The simulation challenges students to create waves by wiggling a string, creating a pulse, or using an oscillator. Students explore how the frequency, amplitude, tension, and damping affect the motion of the wave. They also investigate how a wave behaves when it has a fixed end,

Read More

Evaluating Online Sources Lesson Plan

Read More

The Meaning of Beep Lesson Plan: A Context Clues Game

Grade Levels: 3-5, 6-8, 9-12

This lesson plan, adaptable for all BrainPOP topics, challenges students to play a game called The Meaning of Beep in which they use context clues to figure out the meaning of an unknown word associated with a BrainPOP movie topic. The game presents three sentences, one at a time, for which students identify the meaning of “Beep”–a placeholder for a missing word. Each consecutive sentence provides more context clues than the previous, so by the third sentence–which is strongly tied to the movie–students should be successful in identifying the meaning of “Beep.”  We suggest playing this game after watching the related BrainPOP movie.

Students will:

  1. Discuss and recognize the value of using context clues.
  2. Watch movie associated with the game.
  3. Use context clues to identify the meaning of an unknown word.
  4. Identify synonyms and assess whether they make sense in context.
  5. Create their own version
Read More

Engineering and Design Process Lesson Plan: Paper Cup Telephone

In this lesson plan, adaptable for grades K-3, students watch the BrainPOP movie Engineering and Design Process and discover that engineering is an area of science that explores designing, building, and improving things to solve problems and that engineers do this by brainstorming ideas, making a plan, and testing and improving their designs. Then they will collaborate to design a paper cup telephone.

 

Students will:

  1. Review the steps of the engineering and design process
  2. Brainstorm solutions for a paper cup telephone and select one
  3. Make a paper cup telephone and test it (improve the design if necessary)
  4. Share their paper cup telephones

Materials:

  • Internet access for BrainPOP Jr.
  • Interactive whiteboard
  • Paper cups of different weights and sizes
  • String of different lengths and thickness
  • Paper clips

Lesson Procedure:

  1. Ask students what they think of when they hear the word engineering or engineer. Jot their ideas on the whiteboard. Briefly explain that
Read More