SEO in digital marketing helps improve website visibility for relevant searches and will increase your local search results and popularity
You’ve got a great looking website, engaging content, and a presence across multiple social media platforms. You’ve done paid advertising, run online promotions, offered products through your website, and even added an online booking system to make scheduling appointments more convenient for your patients. All of these improvements to your SEO in digital marketing campaigns seem to be paying off, in terms of retaining your current patient base, as well as netting you some referrals via word of mouth.
However, the one thing missing from your practice is a reliable source of new, local patients finding you online.
Although you may think you’ve hit all the key elements needed for a successful digital marketing campaign, you may have forgotten the most important one of all
Times have indeed changed. It seemed like only yesterday when businesses were entirely dependent on traditional marketing avenues to get the word out about their products and services.
Now experts are saying that digital ad spending worldwide is expected to account for half of the predicted global ad spending across all media by 2020. While that doesn’t mean that traditional marketing is dead, it surely signals that digital marketing has come a long way and is poised to become the most potent form of marketing in the world today.
The beauty of digital marketing is that it boasts a wide variety of strategies that are applicable to businesses of all shapes and sizes. Digital marketing works for companies with a global reach as well as for local businesses. If you’re running one or a few of the latter, here are some ways digital marketing can help your local business grow.