By Reya Mehrotra
Ever since the outbreak of the pandemic, the internet has been instrumental in keeping the world up and running. Social media especially has become the fuel that has helped businesses and brands thrive, with many investing heavily in digital marketing to widen their reach. Today, more and more businesses are harnessing the potential of the medium to market themselves. “We witnessed seven times growth last year,” says Mumbai-based Rohit Reddy, founder, EiPi Media, an influencer marketing agency, which has created campaigns for brands like Domino’s, Maggi, Nescafé, Pizza Hut, Lenskart, Mamaearth, among others.