A Marketing Makeover: In post-pandemic world, digital marketing, influencers & social media integral to promote business

It’s clear that in the post-pandemic world, digital marketing has become a must for every company, and social media sites like Instagram and Facebook have become the new platforms for promoting business through paid ads. We spoke with digital media marketing agencies and social media platforms to get the full picture of the trend.

By Reya Mehrotra

Ever since the outbreak of the pandemic, the internet has been instrumental in keeping the world up and running. Social media especially has become the fuel that has helped businesses and brands thrive, with many investing heavily in digital marketing to widen their reach. Today, more and more businesses are harnessing the potential of the medium to market themselves. “We witnessed seven times growth last year,” says Mumbai-based Rohit Reddy, founder, EiPi Media, an influencer marketing agency, which has created campaigns for brands like Domino’s, Maggi, Nescafé, Pizza Hut, Lenskart, Mamaearth, among others.

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