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Digital Media and Marketing Principles

Master strategic marketing concepts and tools to address brand communication in a digital world.

In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera

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Gospel Media App

Download the app to try it for yourself.

Find a wide selection of Church videos, images, and music that can be organized, downloaded, and presented offline for teaching and sharing at church, at home, or on the go.

Available for:
   

2.0 Android User Guide
2.0 iOS User Guide

Content

Wherever you teach, Gospel Media app gives you complete access to the Church’s media library. Complement Sunday lessons, family home evenings, or missionary discussions with easy-to-find videos, images, and music. More content is added each week!

Download

This app gives you total control to choose what to download so you can play back and present your media without worrying about buffering or being connected to the internet.

Edit

Need a portion of a general conference talk, or want to practice only the second verse of a hymn? Easily trim videos and songs to playback portions that inspire gospel learning.

 

Organize

Fully

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No Neutral Ground: How Media Influences Us

“No Neutral Ground: How Media Influences Us,” Liahona, September 2016, 44–47

Social media

In our modern, technology-filled world, we are bombarded with options: watch this, read that, listen to this. Our society is saturated with media and entertainment, and the influence they have on our beliefs, thoughts, and actions is subtle but powerful. The things we allow to fill our minds end up shaping our being—we become what we think about. My graduate studies took me on an exploration of the influence of media, and the overwhelming conclusion I found is that the media we choose to consume will inevitably affect us, whether positively or negatively.

Elder David A. Bednar of the Quorum of the Twelve Apostles has explained: “Technology in and of itself is neither inherently good nor bad. Rather, the purposes accomplished with and through technology are the ultimate indicators of goodness or badness.”1 Our task is not to

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Putin signs law forcing foreign social media giants to open Russian offices

Russian President Vladimir Putin takes part in an annual nationwide televised phone-in show in Moscow, Russia June 30, 2021. Sputnik/Alexei Nikolskyi/Kremlin via REUTERS

MOSCOW, July 1 (Reuters) – President Vladimir Putin has signed a law that obliges foreign social media giants to open offices in Russia, a document published by the government on Thursday showed, the latest move by Moscow to exert greater control over Big Tech.

The Russian authorities are keen to strengthen their control of the internet and to reduce their dependence on foreign companies and countries.

In particular, they have objected in the past to political opponents of the Kremlin using foreign social media platforms to organise what they say are illegal protests and to publicise politically-tinged investigations into alleged corruption.

Moscow has fined firms for failing to delete content it says is illegal, slowing down the speed of Twitter as punishment, and on Wednesday opened a

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A Marketing Makeover: In post-pandemic world, digital marketing, influencers & social media integral to promote business

It’s clear that in the post-pandemic world, digital marketing has become a must for every company, and social media sites like Instagram and Facebook have become the new platforms for promoting business through paid ads. We spoke with digital media marketing agencies and social media platforms to get the full picture of the trend.

By Reya Mehrotra

Ever since the outbreak of the pandemic, the internet has been instrumental in keeping the world up and running. Social media especially has become the fuel that has helped businesses and brands thrive, with many investing heavily in digital marketing to widen their reach. Today, more and more businesses are harnessing the potential of the medium to market themselves. “We witnessed seven times growth last year,” says Mumbai-based Rohit Reddy, founder, EiPi Media, an influencer marketing agency, which has created campaigns for brands like Domino’s, Maggi, Nescafé, Pizza Hut, Lenskart, Mamaearth, among others.

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The Difference Between Social Media and Digital Marketing

It is important to understand the differences between Social Media and Digital Marketing, so people can go to the right resources for their campaigns. Both social media advertising and digital advertising are crucial aspects of today’s industry and products. Let have a deep look at both:

A Glance At Social Media Marketing

Social media marketing can be described as an advertising method that incorporates various social media channels to advertise products and build an effective connection with clients. Social networking is a site that allows users to exchange material such as comments, images, and other networks. But there’s extra to that; social media management aids in the enhancement of employee relationships as well as the visibility of advertisers on the internet.

The three most prevalent forms are as follows:

  • This is accomplished by the use of articles, social media sites, and discussion boards. You can also optimize your facebook business
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EXPLAINER: English soccer leads social media racism boycott | Technology

There will be no goal clips, lineup announcements, banter between clubs or even title celebrations.

Four days of silence across Twitter, Facebook and Instagram by soccer leagues, clubs and players in England began on Friday in a protest against racist abuse that has been adopted more widely.

Such is the anger across the game, it means that if Manchester City clinches the Premier League on Sunday it will not celebrate the title on social media.

WHO IS BOYCOTTING?

There was initially a joint boycott announcement by the English Football Association, English Premier League, English Football League, Women’s Super League, Women’s Championship as well as player, manager and referee bodies, anti-discrimination group Kick It Out, and the Women In Football group. Ahead of the boycott which began at 1400 GMT on Friday through 2259 GMT on Monday, other English sports including cricket, rugby, tennis and horse racing said they would fall

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Building your social media marketing strategy for 2021

Looking to fine-tune your social media marketing strategy for 2021?

Good! Now’s the perfect time to make it happen and leave 2020 behind for good.

Sure, doing so might seem daunting given how social media is so much more competitive and complex than it used to be.

The reality, though? A succinct strategy will help your brand tackle its goals with a sense of purpose.

That’s why we put together a comprehensive guide to creating a social media marketing plan from scratch.

Whether you’re totally new to social or just want to double-check your priorities in 2021, this guide has you covered.

  1. Set goals that make sense for your business
  2. Take time to research your target audience
  3. Establish your most important metrics and KPIs
  4. Create (and curate) engaging social content
  5. Make your social presence as timely as possible
  6. Assess what’s working, what isn’t and how to keep improving

1. Set

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Digital Media and Marketing Strategies

Master strategic marketing concepts and tools to address brand communication in a digital world.

In 2016, this was one of the top 10 specializations in terms of enrollments. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera

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Difference Between Digital Marketing and Social Media

The difference between digital marketing and social media is that social media marketing is just one of the available channels of digital marketing. Many people believe that by engaging on social media they are doing digital marketing but this is not 100% true, there are many more channels to utilize in a digital marketing campaign.

What is Digital Marketing?

Digital marketing is the marketing process of building awareness and promoting a brand or product online using all available digital channels.

The major components of digital marketing are:

Online Marketing ChannelsWebsite marketing, SEM (search engine marketing – includes SEO and Pay per click advertising), mobile marketing (i.e. Google Play, Apple Store), email marketing, online banner advertising, video marketing, and Social Media marketing.

Offline Digital Channels – Television, Radio, SMS, digital billboards (indoor and outdoor)

The diagram below shows exactly the relationship of the different components that make up

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