One of the areas that I consistently come across where marketers require training and mentoring is the process of developing a digital marketing plan.
The goal of this post is to give those of you who are tasked with producing a coherent plan a tried and tested working structure for doing so.
What you often find when dealing with companies, both large and small, is that do not actually have a written plan that they can put their hand to and say ‘this is our digital marketing plan’.
The purpose of a digital marketing plan for any organisation is to force you through the process of researching and clearly articulating the aims and goals of your digital initiatives, along with clearly targeting digital personas, and methodically choosing which channels to go after them and how.
The Most Important Aspects of a Digital Marketing Plan
So what are the most important