Free digital marketing plan template

Our popular digital marketing plan template built on the Smart Insights RACE planning system

How will this digital marketing strategy template help me and my business?

Do you have an integrated digital marketing strategy? Our research shows that many businesses don’t have a structured digital marketing plan, yet they are doing digital marketing.

This popular digital marketing strategy template will give you a structure for applying the Smart Insights RACE planning framework to help you rapidly create an integrated digital marketing plan for your business.

Our template gives you a simple checklist structure for reviewing potential digital marketing initiatives using the acclaimed Smart Insights RACE Planning system.

This marketing plan template is our most popular download. It’s based on our Content Director, Dave Chaffey’s fifteen plus years experience of creating and reviewing digital marketing plans for companies small and large across many sectors.

Who is this digital marketing plan template

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Evaluating Online Sources Lesson Plan

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The Meaning of Beep Lesson Plan: A Context Clues Game

Grade Levels: 3-5, 6-8, 9-12

This lesson plan, adaptable for all BrainPOP topics, challenges students to play a game called The Meaning of Beep in which they use context clues to figure out the meaning of an unknown word associated with a BrainPOP movie topic. The game presents three sentences, one at a time, for which students identify the meaning of “Beep”–a placeholder for a missing word. Each consecutive sentence provides more context clues than the previous, so by the third sentence–which is strongly tied to the movie–students should be successful in identifying the meaning of “Beep.”  We suggest playing this game after watching the related BrainPOP movie.

Students will:

  1. Discuss and recognize the value of using context clues.
  2. Watch movie associated with the game.
  3. Use context clues to identify the meaning of an unknown word.
  4. Identify synonyms and assess whether they make sense in context.
  5. Create their own version
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Engineering and Design Process Lesson Plan: Paper Cup Telephone

In this lesson plan, adaptable for grades K-3, students watch the BrainPOP movie Engineering and Design Process and discover that engineering is an area of science that explores designing, building, and improving things to solve problems and that engineers do this by brainstorming ideas, making a plan, and testing and improving their designs. Then they will collaborate to design a paper cup telephone.


Students will:

  1. Review the steps of the engineering and design process
  2. Brainstorm solutions for a paper cup telephone and select one
  3. Make a paper cup telephone and test it (improve the design if necessary)
  4. Share their paper cup telephones


  • Internet access for BrainPOP Jr.
  • Interactive whiteboard
  • Paper cups of different weights and sizes
  • String of different lengths and thickness
  • Paper clips

Lesson Procedure:

  1. Ask students what they think of when they hear the word engineering or engineer. Jot their ideas on the whiteboard. Briefly explain that
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Jackie Robinson Lesson Plan: Honoring a Hero

This lesson plan, adaptable for grades K-3, is built around the BrainPOP Jr. topic Jackie Robinson. Students will explore the life and accomplishments of one of baseball’s greatest heroes. Then they will create a presentation about a hero of their choice.

Students will:

  1. Share what they know about Jackie Robinson using a KWL chart.
  2. Watch a movie about Jackie Robinson.
  3. Use Make-a-Map to identify examples of what made Robinson a hero.
  4. Research, create, and present a hero of their choice.


segregation, discrimination, rookie, legacy

Lesson Procedure:

  1. Ask students what they know about Jackie Robinson. Encourage them to share whatever they know, even if it’s just that they know he played baseball. Jot their responses in the K column of the KWL chart.
  2. Next, share information from the Jackie Robinson Background. After sharing, ask students what they still would like to know about the baseball great. Write
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Virtual Labs Lesson Plan: Understanding Water Activity

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Basic Subtraction Lesson Plan: Fun With Fact Families

Submitted by: Rachel Zindler

In this lesson plan, which is adaptable for grades K through 3, students use BrainPOP Jr. resources to learn how to use a variety of strategies to subtract small numbers. They will also learn about fact families while working collaboratively in independent groups.

Students will:

  1. Learn how to use a variety of strategies to subtract small numbers
  2. Learn about fact families
  3. Work collaboratively in independent groups


  • Computers (enough for at least 1/4 the class to work in pairs on computers at the same time).
  • Class set of copies of the following pages from the Basic Subtraction Movie: Activity sheets, Game Sheet and spinners, Write About it, Print Notebook, and Easy and Hard Quizzes.
  • Interactive whiteboard or chart paper for the “Talk about it” web.


subtract; difference; fact family; number line; – (minus sign). Note – all included in Word Wall from Basic Subtraction movie.

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A step-by-step guide to structuring a digital marketing plan in 2020

How can you successfully create a digital marketing plan for your firm? Your digital marketing plan has to consider SEO, analytics, web positioning, strategies, social media, goals, and metrics.


 Step-By-Step Guide to Structuring a Digital Marketing Plan

Putting digital marketing actions into motion without a previously-devised plan or strategy could lead to failure for not considering all the aspects that could impact their development. When developing a digital marketing plan, you have to include components such as determining your target audience (buyer persona), business objectives, and an adequate value proposition.

What is a digital marketing plan?

A digital marketing plan is a document sharing the details for all the planning for your digital marketing campaigns or actions. It details, among other things:

– Short, medium and long term business goals.

– The strategies to achieve the goals at the digital level.

– The channels to use.

– Action and development plans.

– Investment and budget. 

– The

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How to structure a plan?

Improve your Marketing strategy with our hub page

Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.

How to structure a marketing plan?

We believe that an omnichannel marketing strategy is essential for marketers to take advantage of the growing digital marketing opportunities for acquiring and retaining customers – so you can win more sales. That’s why we recommend using the RACE Framework to plan your marketing strategy, across Reach, Act, Convert and Engage.

Omnichannel Marketing funnel

Apply an integrated marketing strategy

An integrated marketing plan will give you a foundation for all the key online marketing activities. We recommend using the Smart Insights RACE Framework.

This integrates 25 essential multichannel marketing

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