How to Plan a Digital Marketing Campaign

One of the areas that I consistently come across where marketers require training and mentoring is the process of developing a digital marketing plan.

The goal of this post is to give those of you who are tasked with producing a coherent plan a tried and tested working structure for doing so.

What you often find when dealing with companies, both large and small, is that do not actually have a written plan that they can put their hand to and say ‘this is our digital marketing plan’.

The purpose of a digital marketing plan for any organisation is to force you through the process of researching and clearly articulating the aims and goals of your digital initiatives, along with clearly targeting digital personas, and methodically choosing which channels to go after them and how.

The Most Important Aspects of a Digital Marketing Plan

So what are the most important

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Cell Division Process Lesson Plan: Control of the Cell Cycle Game

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Latitude and Longitude Lesson Plan

Submitted by: Antoinette Bianco

In this lesson plan which is adaptable for grades 3-5, students will use BrainPOP resources to explore latitude and longitude in differentiated activities.

Students will:

  1. Identify latitude and longitude
  2. Locate places on a grid using parallel lines/ degrees of latitude and longitude.


  • graph paper
  • map
  • globe
  • activity papers described below
  • computer with internet and interactive whiteboard access


map, globe, ocean, continent, latitude, longitude, degrees, hemisphere, poles, equator, prime meridian, parallel, perpendicular, absolute location, relative location, grid


Prior to this lesson, students should be familiar with the concepts of absolute and relative location, parallel and perpendicular lines, and grid maps.

Lesson Procedure:

  1. As a warm up, read or display these 3 sentences for students: My house is close to the mall; Joe’s house is on the corner of Maple Street and Elm Avenue; and My cousin’s house is in a small Texas town
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Coins and Money Lesson Plan: The Exact Change Game

Submitted by: Angela Watson

In this lesson plan, which is adaptable for grades 1-4, students use BrainPOP Jr. resources to practice recognizing coins and determining their value. Students also use a free online math game to make exact change using various coin amounts and determine the fewest amount of coins needed to make exact change.

Students will:

  1. Recognize coins and determine their value.
  2. Make exact change using various coin amounts.
  3. Determine the fewest amount of coins needed to make exact change.


  • Computers with Internet access for BrainPOP
  • Interactive whiteboard (or just an LCD projector)


penny, nickel, dime, quarter, coins, change, exact change, cents


This lesson plan is designed to be used with children who are familiar with coins and their respective values. It can be used to introduce or reinforce the concept of making change. The lesson plan uses a free online math game (developed by Dough

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U.S. History Lesson Plan: Cause and Effect

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Wave on a String Investigation Lesson Plan: PhET Wave on a String Simulation

Submitted by: Elyse Zimmer

In this lesson plan, adaptable for grades 9-12, students construct their own definitions for amplitude, tension, damping and frequency using the interactive simulation Wave on a String as a guide. As part of the investigation, they explore how waves behave with free, fixed and loose ends, relating their experiences to real world examples.

Students will:

  1. Investigate the properties of a transverse wave.
  2. Observe how waves behave when they have a loose, fixed or no end.


This lesson features an interactive simulation titled Wave on a String, developed by our award-winning partner PhET through the University of Colorado Boulder.  The simulation challenges students to create waves by wiggling a string, creating a pulse, or using an oscillator. Students explore how the frequency, amplitude, tension, and damping affect the motion of the wave. They also investigate how a wave behaves when it has a fixed end,

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Here’s How You Can Have a Perfect Digital Marketing Plan

6 min read

Opinions expressed by Entrepreneur contributors are their own.

You’re reading Entrepreneur India, an international franchise of Entrepreneur Media.

In today’s times, Digital Marketing tools like Google Analytics enable us to trace the rate of conversion on each page of the website. There are also platforms like Google AdWords and Facebook Ads enable us to bid for the sales and leads. Hence, many a time, the importance and value of branding are overlooked or forgotten by marketers.

A powerful brand image can prove to be a powerful weapon to utilize in the battle of Digital Disruption. No number of persuasive ads or promotions can take the place of the effect that a well-established brand image has on the audience. It is the often-ignored side of digital marketing despite being a strategy which produces the actual results over the duration of months, years and decades. It

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Free digital marketing plan template

Our popular digital marketing plan template built on the Smart Insights RACE planning system

How will this digital marketing strategy template help me and my business?

Do you have an integrated digital marketing strategy? Our research shows that many businesses don’t have a structured digital marketing plan, yet they are doing digital marketing.

This popular digital marketing strategy template will give you a structure for applying the Smart Insights RACE planning framework to help you rapidly create an integrated digital marketing plan for your business.

Our template gives you a simple checklist structure for reviewing potential digital marketing initiatives using the acclaimed Smart Insights RACE Planning system.

This marketing plan template is our most popular download. It’s based on our Content Director, Dave Chaffey’s fifteen plus years experience of creating and reviewing digital marketing plans for companies small and large across many sectors.

Who is this digital marketing plan template

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Evaluating Online Sources Lesson Plan

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The Meaning of Beep Lesson Plan: A Context Clues Game

Grade Levels: 3-5, 6-8, 9-12

This lesson plan, adaptable for all BrainPOP topics, challenges students to play a game called The Meaning of Beep in which they use context clues to figure out the meaning of an unknown word associated with a BrainPOP movie topic. The game presents three sentences, one at a time, for which students identify the meaning of “Beep”–a placeholder for a missing word. Each consecutive sentence provides more context clues than the previous, so by the third sentence–which is strongly tied to the movie–students should be successful in identifying the meaning of “Beep.”  We suggest playing this game after watching the related BrainPOP movie.

Students will:

  1. Discuss and recognize the value of using context clues.
  2. Watch movie associated with the game.
  3. Use context clues to identify the meaning of an unknown word.
  4. Identify synonyms and assess whether they make sense in context.
  5. Create their own version
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