It’s a great time to be a digital marketer, folks. The last decade has seen a major transformation and a new type of marketing professional has emerged: the scrappy, growth-minded, data-driven digital marketer who is held accountable for shared revenue targets, website traffic, growth numbers, and more.
This marketer practices their craft almost exclusively in the digital realm: creating written and visual content; running ads on Google, YouTube, and other channels; optimizing the company website; crafting email marketing campaigns; building press relationships; and managing social media platforms.
Capable digital marketing professionals are in high demand. According to McKinley Marketing Partners’ 2019 Marketing Hiring Trends Report, digital marketers are the most sought-after hires in the field. And while marketing teams and budgets have been growing, that also means the landscape is competitive.
To stay at the top of your game in a rapidly evolving field, you should be constantly refining