66 Digital Marketing Statistics You Must Know: 2020/2021 Data on Email, Social & Mobile Channels

To be able to do digital marketing, you have to learn its fundamentals. Things like creating authentic content, improving site loading speed, and prospect segmentation are needed to implement digital marketing effectively. These can easily be verified by looking at digital marketing statistics.

To give you a better idea of how effective digital marketing can be, we have compiled the latest and most relevant statistics on the subject. But in light of the coronavirus pandemic, marketers must adapt to unprecedented market changes that continue to unfold. While there are markets that suddenly saw their activities declining, some are faced with overwhelming demand that they must address given the limited resources.

This digital marketing report should help you decide which form of digital marketing is right for you. You will also better appreciate statistics and use them to boost your efforts using marketing software.

CTR and PPC Statistics

First on our

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Putin signs law forcing foreign social media giants to open Russian offices

Russian President Vladimir Putin takes part in an annual nationwide televised phone-in show in Moscow, Russia June 30, 2021. Sputnik/Alexei Nikolskyi/Kremlin via REUTERS

MOSCOW, July 1 (Reuters) – President Vladimir Putin has signed a law that obliges foreign social media giants to open offices in Russia, a document published by the government on Thursday showed, the latest move by Moscow to exert greater control over Big Tech.

The Russian authorities are keen to strengthen their control of the internet and to reduce their dependence on foreign companies and countries.

In particular, they have objected in the past to political opponents of the Kremlin using foreign social media platforms to organise what they say are illegal protests and to publicise politically-tinged investigations into alleged corruption.

Moscow has fined firms for failing to delete content it says is illegal, slowing down the speed of Twitter as punishment, and on Wednesday opened a

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A Marketing Makeover: In post-pandemic world, digital marketing, influencers & social media integral to promote business

It’s clear that in the post-pandemic world, digital marketing has become a must for every company, and social media sites like Instagram and Facebook have become the new platforms for promoting business through paid ads. We spoke with digital media marketing agencies and social media platforms to get the full picture of the trend.

By Reya Mehrotra

Ever since the outbreak of the pandemic, the internet has been instrumental in keeping the world up and running. Social media especially has become the fuel that has helped businesses and brands thrive, with many investing heavily in digital marketing to widen their reach. Today, more and more businesses are harnessing the potential of the medium to market themselves. “We witnessed seven times growth last year,” says Mumbai-based Rohit Reddy, founder, EiPi Media, an influencer marketing agency, which has created campaigns for brands like Domino’s, Maggi, Nescafé, Pizza Hut, Lenskart, Mamaearth, among others.

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The Difference Between Social Media and Digital Marketing

It is important to understand the differences between Social Media and Digital Marketing, so people can go to the right resources for their campaigns. Both social media advertising and digital advertising are crucial aspects of today’s industry and products. Let have a deep look at both:

A Glance At Social Media Marketing

Social media marketing can be described as an advertising method that incorporates various social media channels to advertise products and build an effective connection with clients. Social networking is a site that allows users to exchange material such as comments, images, and other networks. But there’s extra to that; social media management aids in the enhancement of employee relationships as well as the visibility of advertisers on the internet.

The three most prevalent forms are as follows:

  • This is accomplished by the use of articles, social media sites, and discussion boards. You can also optimize your facebook business
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EXPLAINER: English soccer leads social media racism boycott | Technology

There will be no goal clips, lineup announcements, banter between clubs or even title celebrations.

Four days of silence across Twitter, Facebook and Instagram by soccer leagues, clubs and players in England began on Friday in a protest against racist abuse that has been adopted more widely.

Such is the anger across the game, it means that if Manchester City clinches the Premier League on Sunday it will not celebrate the title on social media.


There was initially a joint boycott announcement by the English Football Association, English Premier League, English Football League, Women’s Super League, Women’s Championship as well as player, manager and referee bodies, anti-discrimination group Kick It Out, and the Women In Football group. Ahead of the boycott which began at 1400 GMT on Friday through 2259 GMT on Monday, other English sports including cricket, rugby, tennis and horse racing said they would fall

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10+ Important Advantages of Technology on Personal, Work & Social Life

The impact and advantages of technology on our lives today, can simply, not be ignored. The 21st century has been called the era of science and technology (and now data), especially with the new technology developments and advancements over the last few decades.

It’s quite fascinating.

Click here for 18+ Risks and Disadvantages of Technology

Because the benefits of this modern technology we enjoy today may seem unbelievable, and quite unreal, at times. Our forefathers wouldn’t have believed any of this if they were told what the future holds for them and their generations.

We’re so occupied with our everyday lives that we hardly take a moment to press the pause button in our daily lives, take a step back, and think. And if we’ll actually take out a moment to do so, we’ll start to see the roles and benefits that technology has played in improving human life.


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Building your social media marketing strategy for 2021

Looking to fine-tune your social media marketing strategy for 2021?

Good! Now’s the perfect time to make it happen and leave 2020 behind for good.

Sure, doing so might seem daunting given how social media is so much more competitive and complex than it used to be.

The reality, though? A succinct strategy will help your brand tackle its goals with a sense of purpose.

That’s why we put together a comprehensive guide to creating a social media marketing plan from scratch.

Whether you’re totally new to social or just want to double-check your priorities in 2021, this guide has you covered.

  1. Set goals that make sense for your business
  2. Take time to research your target audience
  3. Establish your most important metrics and KPIs
  4. Create (and curate) engaging social content
  5. Make your social presence as timely as possible
  6. Assess what’s working, what isn’t and how to keep improving

1. Set

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Negative effects of technology: Psychological, social, and health

People are more connected than ever, thanks in large part to rapid advancements in technology.

While some forms of technology may have made positive changes in the world, there is evidence for the negative effects of technology and its overuse, as well.

Social media and mobile devices may lead to psychological and physical issues, such as eyestrain and difficulty focusing on important tasks. They may also contribute to more serious health conditions, such as depression.

The overuse of technology may have a more significant impact on developing children and teenagers.

In this article, learn about the psychological and physical health effects of technology, as well as how to create healthful habits with technology and avoid overuse.

Overuse or dependence on technology may have adverse psychological effects, including:


Technologies, such as social media, are designed to bring people together, yet they may have the opposite effect in some cases.


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Difference Between Digital Marketing and Social Media

The difference between digital marketing and social media is that social media marketing is just one of the available channels of digital marketing. Many people believe that by engaging on social media they are doing digital marketing but this is not 100% true, there are many more channels to utilize in a digital marketing campaign.

What is Digital Marketing?

Digital marketing is the marketing process of building awareness and promoting a brand or product online using all available digital channels.

The major components of digital marketing are:

Online Marketing ChannelsWebsite marketing, SEM (search engine marketing – includes SEO and Pay per click advertising), mobile marketing (i.e. Google Play, Apple Store), email marketing, online banner advertising, video marketing, and Social Media marketing.

Offline Digital Channels – Television, Radio, SMS, digital billboards (indoor and outdoor)

The diagram below shows exactly the relationship of the different components that make up

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