According to current digital marketing statistics, one of the key reasons digital sources are taking over traditional marketing channels is because they allow businesses to interact with their target audience in real time and engage with them in a meaningful way.
Another huge factor is affordability. Right now, you can craft an effective email and send it to hundreds of people without spending a dime. Think about it—Digital marketing vs traditional marketing statistics clearly show that going digital is way more affordable than utilizing traditional marketing channels.
That being said, it’s important to note that we’re more than halfway through 2018 and our world is more digitized than ever. The digital marketing industry continues to thrive, with artificial intelligence and voice search changing its landscape dramatically.
More and more businesses are implementing online sources in their marketing efforts, thereby leveraging the potential offered by the virtual world. So