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What is Digital Marketing & Digital Marketing Strategy? (With Examples)

In this article, you will gain a foundational overview of digital marketing and what a digital marketing strategy can do for your business.

What is Digital Marketing?

Digital marketing is the marketing of products or services using digital technologies via the internet, social media, mobile phones, or any other digital medium.

It is also an umbrella term that encompasses different marketing strategies such as Social Media Marketing, Search Engine Optimization, and Email Marketing.

Compared to traditional marketing methods such as print, billboards, and TV, digital marketing is primarily data-driven. Many popular digital advertising platforms today provide access to campaign reports for comprehensive data analysis.

With the combined forces of both the internet and technology, Digital Marketers today are able to collect and analyse data of different customer behaviour or user engagements, enabling them to facilitate more personalised content and advertisements toward clearly defined audiences for better engagement and results.

Why

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Digital Marketing Strategy Consulting | BCG

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Building your social media marketing strategy for 2021

Looking to fine-tune your social media marketing strategy for 2021?

Good! Now’s the perfect time to make it happen and leave 2020 behind for good.

Sure, doing so might seem daunting given how social media is so much more competitive and complex than it used to be.

The reality, though? A succinct strategy will help your brand tackle its goals with a sense of purpose.

That’s why we put together a comprehensive guide to creating a social media marketing plan from scratch.

Whether you’re totally new to social or just want to double-check your priorities in 2021, this guide has you covered.

  1. Set goals that make sense for your business
  2. Take time to research your target audience
  3. Establish your most important metrics and KPIs
  4. Create (and curate) engaging social content
  5. Make your social presence as timely as possible
  6. Assess what’s working, what isn’t and how to keep improving

1. Set

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Digital Marketing Strategy: A Framework for Success

The path to more leads

So, do you want to drive more leads for your business from digital channels like search engines, email marketing, and social media? Great. We’ve built a digital marketing strategy framework that does just that.

Our digital marketing program is designed to drive more prospective buyers to your website, convert these prospects into leads, and those leads into sales.

Digital marketing is pretty self-explanatory; it’s defined as online and internet marketing using digital tools.

But digital marketing is also about the type of methodology under which we USE those tools — inbound marketing.

Inbound marketing focuses on creating a customer experience based on trust, which is the opposite of outbound, or “interruption” marketing (telemarketing, billboards, spam, etc.). You can read more about the difference in our article, “Inbound Marketing vs. Outbound Marketing.”

It’s important to note here that an awesome inbound strategy doesn’t happen overnight. That’s

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What Is a Digital Marketing Strategy? (And How to Create Yours)

If you want to grow your business’s online presence, you must develop a digital marketing strategy. A web marketing strategy will help you grow your company by driving more valuable traffic to your page and earning more leads that turn into conversions.

What is a digital marketing strategy, though, and how do you even create one?

In this post, we’ll dive into what a digital marketing strategy is and how you can build a successful digital marketing action plan. If you need help marketing your company online, check out our web marketing services to see how we can grow your business.

Contact us online or call us at 888-601-5359 to chat with an experienced strategist directly!

Are you curious about what’s to come for digital marketing in 2020? Check out our blog (and video!) by clicking the button below!

Digital marketing in 2020!

What is a digital marketing strategy?

A

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Digital Marketing Strategy – Professional Development

As digital technologies continue to disrupt the competitive landscape, companies are under constant pressure to implement strategies to stay relevant, responsive, and profitable. Marketers who understand their customers’ end-to-end journeys and experiences will be successful in developing a strategic digital roadmap that meets both their customers’ expectations and their organization’s business objectives.

This highly interactive online program will teach you a proven framework for designing, implementing, and managing a successful digital marketing strategy.

Receive actionable insights through a mix of lecture, video, case studies, articles, interactive exercises, and team activities. The week will culminate in a final team group presentation where participants present their digital strategies and hear their colleagues’ feedback.

Note: All program content will be delivered live and will not be recorded. 

Program Benefits

  • Develop the skills to build an actionable digital marketing strategy that aligns with your business goals.
  • Apply concepts learned in class in a final
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Digital Marketing: Strategy, History, and Evolution

With so many people online at any given minute, it’s vital for your business to be online as well.

We cover the definition of digital marketing, its history, and the benefits.

What is digital marketing

What You’ll Learn:

Definition: Digital Marketing

What is digital marketing? In short, it encompasses all things that involve electronic devices and the internet.

Over the years, businesses of all types have switched gears to leverage digital channels like search engines, social media, email and other websites, for many reasons.

Most commonly the goal of investing in digital marketing is to boost engagement, increase sales and profits, create brand awareness and connect with their current and future customers.

In this article, we’ll explore what digital marketing is and more in-depth information on the different constituents.

How Does a Business Define Digital Marketing?

While the terms digital marketing, internet marketing, online marketing and e-marketing are used interchangeably, digital marketing is what’s

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How to Create a Digital Marketing Strategy from Start to Finish

Gone are the days where billboards and newspaper ads were the most effective means of promoting your brand and your products. Digital marketing is a necessity for all businesses and selecting the right strategies will be key to your success.

There are a lot of options when it comes to digital marketing, however, and it can be stressful if not downright panic-inducing to try to figure out where to start.

In this post, we’re going to go over how to create a digital marketing strategy from scratch that will be comprehensive and help you accomplish specific goals of your choice.

1. Determine What You Want to Accomplish

What do you want your digital marketing campaigns to accomplish? Do you want to build name brand recognition? Generate leads? Get more sales, or email subscribers?

Great! Whatever it is that you want, though, you need to name it.

digital marketing strategy

This is yet another

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Digital Marketing Strategy for Professional Services

A wave of digital technology is transforming industry after industry, and professional services are no exception to this trend. Potential clients now have new ways to learn about and vet potential service providers. This change is forcing firms to rethink their digital marketing strategies if they wish to remain competitive.

In this post, we will review the role of digital marketing in professional services firms’ growth plans and suggest an approach to develop a winning digital strategy for your firm. Let’s start by reviewing some key concepts.

Digital Marketing Strategy Defined

A digital marketing strategy is a plan for using digital marketing tools and techniques to achieve a firm’s strategic marketing objectives, such as brand building or new business development. Digital marketing strategy is often a part of an overall strategic marketing plan that incorporates both digital and traditional (offline) approaches. Common digital techniques include search engine optimization, digital advertising,

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Why Utilizing Data In Your Digital Marketing Strategy Is So Essential

In today’s marketing world, decisions are no longer guided just by hypothesis and past experience. Influential marketing ideas are now determined by analytics and big data. By utilizing past data and predictive analytics, businesses can now generate better return on investment (ROI) and provide insights that can lead to effective business strategies and decisions within an organization, not just in the marketing department but across teams.

Having The Right Data

Having accurate data is essential for making effective marketing decisions, but having too much data can actually harm your marketing strategy if not utilized correctly. You should start with your key performance indicators (KPIs) and work backwards.

Key performance indicators represent measurable values which give an indication of campaigns’ performance. All decisions

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