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Grab unveils open platform strategy to build Southeast Asia’s First Everyday Superapp

SINGAPORE, 10 July 2018 – Grab today announced GrabPlatform, as part of its open platform strategy to build Southeast Asia’s first everyday superapp. Grab will add more highly used everyday services to the Grab app, together with best-in-class partners, who can use GrabPlatform to integrate their services with Grab. Partners can expand more efficiently across Southeast Asia by leveraging Grab’s user base and Southeast Asia’s largest distribution channels through GrabPlatform, a suite of APIs that enables partners to access components of Grab’s technology like logistics and payments.

“GrabPlatform amplifies economic value for all of Southeast Asia. Even more than what we could ever create by ourselves,” said Anthony Tan, Group CEO & Co-founder, Grab.

Grab also announced its latest service, GrabFresh, an on-demand grocery delivery service. Available in the Grab app, GrabFresh is a GrabPlatform partner integration with HappyFresh, Southeast Asia’s #1 grocery delivery provider. From this month, Grab expands

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4 Key Elements Every Digital Marketing Strategy Needs

Aaron Agius is the Co-Founder and Managing Director of the award-winning global marketing agency Louder.Online.

There are thousands of potential digital marketing strategies out there. But in the 11 years I’ve spent running my own marketing agency and consulting for various businesses, I’ve learned that there are really only four key elements that every digital marketing strategy needs. 

If your strategy consistently includes these four elements, you already have a leg up on the competition. And if your digital marketing doesn’t include these, you’re likely missing out on new leads, sales and growth.

Let’s start with the first:

1. An Ideal Customer Profile (ICP)

Any great digital marketing strategy starts with research about your core prospect to make up your ideal customer profile — your ICP.

At a minimum, this includes:

• Age

• Income

• Gender

• Geographic region

• Core problem they’re facing

Thanks to a

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8 Top Digital Marketing Tips to Set Your Strategy Apart in 2021

Today’s small businesses recognize the importance of digital marketing to drive their brand awareness, engagement, and sales efforts.

To achieve successful online marketing, B2C and B2B companies realize they have to be involved in all digital channels if they want to connect with their target customers. Check out these digital marketing tips, for both online and mobile marketing, geared toward small business owners that are looking to optimize their results, even on a lean budget.

From how to make an email newsletter to creative ways to upcycle your marketing content, we cover all aspects of the digital marketing world.

At a glance: Digital marketing tips your business should try

  • Know where your audience hangs out online.
  • Develop a structured, yet flexible, digital marketing strategy.
  • Enhance your visual marketing capabilities.
  • Expand your mobile marketing efforts.
  • Get your audience involved in content creation.
  • Don’t skip email marketing.
  • Nurture your Customer Relationship Management
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How to Create an Effective Digital Marketing Strategy

In this post, you’re going to learn exactly how to create and implement an effective digital marketing strategy, step-by-step.

In fact, it’s the same strategies I’ve used over the years to drive millions of visits to my website and client’s websites.

So, if you want to learn how to use digital marketing to grow your traffic, this strategy guide is for you.

What is a digital marketing strategy?

A digital marketing strategy is a plan of action that describes how to use one or more online marketing channels to reach your target audience. It has a list of steps and specific digital marketing goals.

Having a digital strategy is important because it will help you orchestrate the different online marketing strategies so that they all work towards achieving your business goals.

The person responsible to design and execute a digital strategy is the digital marketing manager of a company.

Together

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WSQ Digital Marketing Strategy (DMS) Course

This 2-day interactive digital marketing strategy course is packed with real world case studies, industry best practices, and proven methodologies on how to develop an effective digital marketing strategy for both B2B and B2C businesses.

Trainees will gain broad insight on the most current digital marketing strategies, frameworks, and methodologies practiced by digital marketing industry experts.

A range of instructional design methodologies (e.g. Brainstorming & group discussion, case study & problem-solving, concept formation, role-play), integrated with a mix of interactive quizzes and presentation will be used to facilitate and engage the learning experience.

Packaged into bite-sized modules, this compact 2-day workshop will provide trainees with a comprehensive overview on how corporate companies, SMEs, and industry experts develop and execute tactical and sustainable digital marketing strategies and campaigns.

Furthermore, trainees will also be given access to a toolkit of templates, checklists, cheatsheets, and e-guides to assist in the development and implementation

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Digital marketing strategy 2019: How to take advantage of the latest trends

A digital marketing strategy needs to be frequently revised to stay successful. Here are the latest trends to keep an eye on for 2019.

Technology keeps evolving and we all need to keep up with the latest trends to make sure that we develop successful marketing tactics. It’s the perfect time to reflect on what worked the past year and how the latest trends will affect our marketing strategies in 2019.

Here are the key trends you need to know and how to include them in your current digital marketing strategy.

Video

Video consumption is not expected to slow down. As more social platforms invest in video content, marketers are investing in video to engage their audience.

However, it’s not enough to create videos with no clear objectives.

Start spending more time on analyzing the best types of video that work for your audience. Bite-sized videos may work on social

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5 Steps to a Powerful Digital Marketing Strategy

According to a ‘Managing Digital Marketing’ study by Smart Insights, 46% of brands don’t have a defined digital marketing strategy, while 16% do have a strategy but haven’t yet integrated it into their marketing activity. But here’s the thing: if you don’t have a plan in place how can you expect to grow and innovate, to measure meaningful results and to learn from past mistakes?

It’s time to stop panicking about next year or next month and start crafting a plan that can pack a powerful punch. We’ve selected the 5 most important steps that you, the decision maker should take to ensure that your digital marketing efforts create a real impact on your bottom line.

1. Know What You Want (& Set the Objective)

Nail Your Mission:

  • Define your business’ overall mission/objective first – your digital marketing mission must fit into your grand plan.
  • Answer this question: what is
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What is Digital Marketing & Digital Marketing Strategy? (With Examples)

In this article, you will gain a foundational overview of digital marketing and what a digital marketing strategy can do for your business.

What is Digital Marketing?

Digital marketing is the marketing of products or services using digital technologies via the internet, social media, mobile phones, or any other digital medium.

It is also an umbrella term that encompasses different marketing strategies such as Social Media Marketing, Search Engine Optimization, and Email Marketing.

Compared to traditional marketing methods such as print, billboards, and TV, digital marketing is primarily data-driven. Many popular digital advertising platforms today provide access to campaign reports for comprehensive data analysis.

With the combined forces of both the internet and technology, Digital Marketers today are able to collect and analyse data of different customer behaviour or user engagements, enabling them to facilitate more personalised content and advertisements toward clearly defined audiences for better engagement and results.

Why

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Digital Marketing Strategy Consulting | BCG

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Building your social media marketing strategy for 2021

Looking to fine-tune your social media marketing strategy for 2021?

Good! Now’s the perfect time to make it happen and leave 2020 behind for good.

Sure, doing so might seem daunting given how social media is so much more competitive and complex than it used to be.

The reality, though? A succinct strategy will help your brand tackle its goals with a sense of purpose.

That’s why we put together a comprehensive guide to creating a social media marketing plan from scratch.

Whether you’re totally new to social or just want to double-check your priorities in 2021, this guide has you covered.

  1. Set goals that make sense for your business
  2. Take time to research your target audience
  3. Establish your most important metrics and KPIs
  4. Create (and curate) engaging social content
  5. Make your social presence as timely as possible
  6. Assess what’s working, what isn’t and how to keep improving

1. Set

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