What Today’s C-Suite Needs to Know

Since the advent of the internet, marketing has seen massive changes. An increasing number of businesses are shifting from old fashioned forms of advertising in favor of digital options, but traditional marketing still has its place. Here’s what chief executives in the C-Suite need to know about digital marketing versus traditional marketing.

What Is Digital Marketing?

Digital marketing is any form of marketing that utilizes the internet. Organizations use content, search engine optimization, emails, paid media, and social media to connect with potential customers. 

In the past decade, digital marketing has exploded in popularity, as a result of the mass adoption of smartphones and the sharp increase in daily screen time. Digital marketing is all around us, from our email inboxes to our online video intake.

Examples of digital marketing include:

Promoting products via social media influencers
Promoting products via social media
Explainer videos describing a service
Explainer videos describing a service
ads at the top of google
Ads at the top of Google’s search results
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The Importance of Digital Marketing in Today’s World

Today, across the world, a lot of businesses are becoming close knit and are moving towards more sustainable means of marketing and advertising. In the end, both companies and businesses have realized the importance of Digital Marketing and started investing into it. But here is a different ball game—does Digital Marketing belong to the marketing professionals alone? The answer is—NO. The role of Digital Marketing is spread beyond brand awareness and hardcore advertising. Companies, businesses, and individual personalities alike have realized its importance in the present scenario. They are using these skills for a better connect with the market, boost online reputation and presence, and stay ahead of the competition.

Digital Marketing

In a Nutshell

This blog will clearly demonstrate the precise points as to why business owners or individual entrepreneurs, working professionals, or students need Digital Marketing today. Its importance is currently being realized by a lot of small or medium

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