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9 top digital marketing trends for 2021

So far, the digital marketing trends for 2021 seem to revolve around two distinct, but almost contradictory concepts. First is a general humanization, addressing real issues and tailoring content to suit the individual (as opposed to mass appeal) for more personal engagement. Second is a much more mechanical and technical optimization, fine-tuning the behind-the-scenes areas like SEO and how you structure campaigns—the nitty-gritty that your satisfied customers don’t see.

Below, we’ll cover 9 of the hottest digital marketing trends of 2021, to give you a head-start over your competition. Take these marketing trends to heart and consider them when outlining your own digital marketing strategy for the new year.

Illustration by OrangeCrush

Here are the 9 best digital marketing trends of 2021:

  1. Inclusivity
  2. Featured snippets & no-click searches
  3. Sustainability: loud and proud
  4. Ad-blocker blockers
  5. Image and video SEO for visual searches
  6. Interactive content
  7. Customer segmentation
  8. Local SEO
  9. Oldies but
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The 5 Biggest Technology Trends In 2021 Everyone Must Get Ready For Now

It might seem strange to be making predictions about 2021, when it’s far from certain how the remainder of 2020 is going to play out. No-one foresaw the world-changing events of this year, but one thing is clear: tech has been affected just as much as every other part of our lives.

Another thing that is clear is that today’s most important tech trends will play a big part in helping us cope with and adapt to the many challenges facing us. From the shift to working from home to new rules about how we meet and interact in public spaces, tech trends will be the driving force in managing the change.

In many ways, Covid-19 will act as a catalyst for a whole

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Digital marketing strategy 2019: How to take advantage of the latest trends

A digital marketing strategy needs to be frequently revised to stay successful. Here are the latest trends to keep an eye on for 2019.

Technology keeps evolving and we all need to keep up with the latest trends to make sure that we develop successful marketing tactics. It’s the perfect time to reflect on what worked the past year and how the latest trends will affect our marketing strategies in 2019.

Here are the key trends you need to know and how to include them in your current digital marketing strategy.

Video

Video consumption is not expected to slow down. As more social platforms invest in video content, marketers are investing in video to engage their audience.

However, it’s not enough to create videos with no clear objectives.

Start spending more time on analyzing the best types of video that work for your audience. Bite-sized videos may work on social

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Top 15 Future Technology Trends in 2021 (Updated)

Technology Trends That Can Impact Your Business

Let us start with 3 (recurring) questions-

Q1) Are you aligned with a frantic adoption rate of new digital technologies?

Q2) Does your business have a strong foundation for SMAC (Social, Mobile, Analytics, and Cloud) to incorporate the current trends in technology that’ll drive the post-digital wave?

Q3) Do you have a digitally mature workforce to offer customized products and services that adapt to the constantly changing realities and what are the latest technology trends it is using?

These are the 3 critical questions you need to ask yourself as an entrepreneur before assimilating the current trends in technology of 2021.

According to the IDC Worldwide Semiannual Digital Transformation Spending Guide, the global annual spending on technologies and services is about to hit a whopping $2.3 trillion as forecasted. The spending on digital transformation (DX) is at an estimated compound annual growth rate of 17.1% for a period of five

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5 Digital Marketing Trends For Your Business In 2021


6 min read

Opinions expressed by Entrepreneur contributors are their own.


In the 21st century, technology has revolutionized our lives and is undergoing a process of continual development and acceleration. The landscape of the Internet, in particular, is constantly evolving and changing. For your business to continue to experience growth and expansion, it is crucial that you adapt and adjust your digital marketing strategies accordingly.

Digital marketing in 2021 will require a multi-faceted and diverse approach, incorporating some of the tried-and-tested trends of previous years whilst also capitalizing on the opportunities provided by innovative and emerging trends. In this article, we’re going to be discussing five digital marketing trends that every business should keep an eye on in 2021 so that you can begin strategically developing and structuring your plans to give your business a competitive edge.

1. The (continued) rise of social media

Inevitably, social

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2020 Trends In Digital Marketing

Globally, the amount spent on digital marketing in 2020 is expected to reach $1.3 trillion.

Should you use the same marketing strategy as you have in previous years? A new year brings new marketing trends, and it’s essential you follow them to appeal to consumers and keep up with the competition.

Streaming Video Ad Engagement

Video will continue its reign in 2020. While businesses should still focus on creating engaging video content, it’s essential to create a video ad strategy.

This includes knowing your audience and identifying and presenting your brand image. You must warm up your audience initially, so that they get to know you and your brand before you can ask them to take any action. Then, if your audience targeting is accurate, hopefully they will like you and your message so that they will trust you well enough to act upon your call to action.

Experiment with

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20 new technology trends we will see in the 2020s

The year 2010 doesn’t sound like it was that long ago, but technology moves fast. A decade ago Tinder, Uber and Instagram didn’t exist. No one wore wearables, nobody talked to their gadgets at home and the Tesla was just an idea.

Back then, scientists were still looking for the Higgs Boson, Pluto was a mysterious blurry orb just out of sight and genetic editing was still just a theoretical concern, not a practical one.

The next decade looks set to move even faster. So here’s our tour of the new science and tech trends to look out for this decade.

1

Synthetic media will undermine reality

The entertainment world will literally create the next generation of stars.

You know about deepfake technology, where someone’s face is switched into an existing video scene. But deepfakes are just the tip of the iceberg when it comes to synthetic media – a

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Top 5 digital marketing trends for 2021

What a year.

2020 will officially go down in the books as one of the most volatile, uncertain and challenging years that marketers have ever experienced. And we will be all the more empathetic, more digital, and more agile because of it.

COVID-19 has forced marketers across the globe to rethink and reimagine their people, processes, and technologies faster than ever before. There has been unprecedented growth in the use of digital channels, with consumers flurrying online as countries quite literally shut down to contain the spread of the virus. And the companies that were further along on their digital transformation journey when the pandemic hit, were able to stay more resilient because of their digital maturity.

Amid these still unsettled times, it’s difficult to imagine the marketing trends that might be in store for 2021. But one thing is for sure: they point to a unique level of digital

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The Top Digital Marketing Trends in 2021

Digital marketing is made up of a lot of moving parts. You can increase visibility and organic traffic through SEO, and build a brand with your social media presence. Marketing automation can save you time and provide more personalized engagement. Managing PPC can mean “jumping the line” on search engine result pages. These moving parts, along with many others, are continually changing as new technologies, techniques, and near-endless Google and Facebook algorithm updates keep many digital marketing teams on their toes (including us!).

We know that what worked in 2018 or 2019 may not work the same way in 2021, and to get the best possible results for our clients, we have to stay on top of these trends. As we enter a new decade and tech continues to change rapidly, we want to take the opportunity to share the digital marketing trends we’re excited to see more of in

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10 Trends in Digital Marketing in 2020

It doesn’t matter what your industry is, or what products and services you offer – digital marketing trends cannot be ignored. Not so long ago, companies needed little more than a website and a Facebook page, but now, the digital landscape is evolving so quickly that it’s hard to keep up.

By now, there aren’t too many successful businesses that don’t have an online presence. In 2020, new technologies and tools will come to the fore, forcing marketers to adapt in order to keep their organizations at the top.

After all, Digital Darwinism is an unforgiving reality. If you don’t adapt, you’ll surely be left behind. Read on to discover the digital marketing trends to be ready for in 2020.

1. Facebook May Be Peaking. Really.

Facebook is no longer the kingpin in the social media world. According to Forbes, 41% of its users are over the age of 65.

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