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5 Digital Marketing Trends For Your Business In 2021


6 min read

Opinions expressed by Entrepreneur contributors are their own.


In the 21st century, technology has revolutionized our lives and is undergoing a process of continual development and acceleration. The landscape of the Internet, in particular, is constantly evolving and changing. For your business to continue to experience growth and expansion, it is crucial that you adapt and adjust your digital marketing strategies accordingly.

Digital marketing in 2021 will require a multi-faceted and diverse approach, incorporating some of the tried-and-tested trends of previous years whilst also capitalizing on the opportunities provided by innovative and emerging trends. In this article, we’re going to be discussing five digital marketing trends that every business should keep an eye on in 2021 so that you can begin strategically developing and structuring your plans to give your business a competitive edge.

1. The (continued) rise of social media

Inevitably, social

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2020 Trends In Digital Marketing

Globally, the amount spent on digital marketing in 2020 is expected to reach $1.3 trillion.

Should you use the same marketing strategy as you have in previous years? A new year brings new marketing trends, and it’s essential you follow them to appeal to consumers and keep up with the competition.

Streaming Video Ad Engagement

Video will continue its reign in 2020. While businesses should still focus on creating engaging video content, it’s essential to create a video ad strategy.

This includes knowing your audience and identifying and presenting your brand image. You must warm up your audience initially, so that they get to know you and your brand before you can ask them to take any action. Then, if your audience targeting is accurate, hopefully they will like you and your message so that they will trust you well enough to act upon your call to action.

Experiment with

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20 new technology trends we will see in the 2020s

The year 2010 doesn’t sound like it was that long ago, but technology moves fast. A decade ago Tinder, Uber and Instagram didn’t exist. No one wore wearables, nobody talked to their gadgets at home and the Tesla was just an idea.

Back then, scientists were still looking for the Higgs Boson, Pluto was a mysterious blurry orb just out of sight and genetic editing was still just a theoretical concern, not a practical one.

The next decade looks set to move even faster. So here’s our tour of the new science and tech trends to look out for this decade.

1

Synthetic media will undermine reality

The entertainment world will literally create the next generation of stars.

You know about deepfake technology, where someone’s face is switched into an existing video scene. But deepfakes are just the tip of the iceberg when it comes to synthetic media – a

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Top 5 digital marketing trends for 2021

What a year.

2020 will officially go down in the books as one of the most volatile, uncertain and challenging years that marketers have ever experienced. And we will be all the more empathetic, more digital, and more agile because of it.

COVID-19 has forced marketers across the globe to rethink and reimagine their people, processes, and technologies faster than ever before. There has been unprecedented growth in the use of digital channels, with consumers flurrying online as countries quite literally shut down to contain the spread of the virus. And the companies that were further along on their digital transformation journey when the pandemic hit, were able to stay more resilient because of their digital maturity.

Amid these still unsettled times, it’s difficult to imagine the marketing trends that might be in store for 2021. But one thing is for sure: they point to a unique level of digital

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The Top Digital Marketing Trends in 2021

Digital marketing is made up of a lot of moving parts. You can increase visibility and organic traffic through SEO, and build a brand with your social media presence. Marketing automation can save you time and provide more personalized engagement. Managing PPC can mean “jumping the line” on search engine result pages. These moving parts, along with many others, are continually changing as new technologies, techniques, and near-endless Google and Facebook algorithm updates keep many digital marketing teams on their toes (including us!).

We know that what worked in 2018 or 2019 may not work the same way in 2021, and to get the best possible results for our clients, we have to stay on top of these trends. As we enter a new decade and tech continues to change rapidly, we want to take the opportunity to share the digital marketing trends we’re excited to see more of in

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10 Trends in Digital Marketing in 2020

It doesn’t matter what your industry is, or what products and services you offer – digital marketing trends cannot be ignored. Not so long ago, companies needed little more than a website and a Facebook page, but now, the digital landscape is evolving so quickly that it’s hard to keep up.

By now, there aren’t too many successful businesses that don’t have an online presence. In 2020, new technologies and tools will come to the fore, forcing marketers to adapt in order to keep their organizations at the top.

After all, Digital Darwinism is an unforgiving reality. If you don’t adapt, you’ll surely be left behind. Read on to discover the digital marketing trends to be ready for in 2020.

1. Facebook May Be Peaking. Really.

Facebook is no longer the kingpin in the social media world. According to Forbes, 41% of its users are over the age of 65.

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These 25 Technology Trends Will Define The Next Decade

We may not be living on Mars or traveling to work using jet packs, but there’s no doubt the coming decade will bring many exciting technological advances. In this article, I want to outline the 25 key technology trends that I believe will shape the 2020s.

1.     Artificial intelligence (AI) and machine learning. The increasing ability of machines to learn and act intelligently will absolutely transform our world. It is also the driving force behind many of the other trends on this list.

2.     The Internet of Things (IoT). This refers to the ever-growing number of “smart” devices and objects that are connected to the internet. Such devices are constantly gathering and transmitting data, further fueling the growth in Big Data and AI.

3.     Wearables and augmented humans. What started with fitness trackers has now exploded into a whole

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Top 9 New Technology Trends for 2021

Technology today is evolving at such a rapid pace, enabling faster change and progress, causing an acceleration of the rate of change, until eventually it will become exponential. However, it is not only technology trends and top technologies that are evolving, a lot more has changed this year due to the outbreak of COVID-19 making IT professionals realize that their role will not stay the same in the contactless world tomorrow. And an IT professional in 2020-21 will constantly be learning, unlearning and relearning (out of necessity if not desire).

What does this mean for you? It means staying current with new technology trends. And it means keeping your eyes on the future to know which skills you’ll need to know to secure a safe job tomorrow and even learn how to get there. All bows to the worldwide pandemic, most of the global IT population is sitting back, working

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Gartner Top Strategic Technology Trends for 2021

Distributed cloud, AI engineering, cybersecurity mesh and composable business drive some of the top trends for 2021.

Download the Top Strategic Technology Trends for 2021 eBook

When employees at an industrial site returned to the workplace after it was closed during the COVID-19 pandemic, they noticed a few differences. Sensors or RFID tags were used to determine whether employees were washing their hands regularly. Computer vision determined if employees were complying with mask protocol and speakers were used to warn people of protocol violations. What’s more, this behavioral data was collected and analyzed by the organizations to influence how people behaved at work.

The collection and use of such data to drive behaviors is called the Internet of Behavior (IoB). As organizations improve not only the amount of data they capture, but also how they combine data from different sources and use that data, the IoB will continue to affect

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Digital Advertising Trends 2021 to 2030: An Industry Update

  • In 2020 digital marketing became the dominant medium as consumers were stuck to their screens as lockdowns loomed over most countries.
  • The last few years print marketing has slowly but surely faded into digital marketing – and the recent pandemic helped accelerate the final moments of the outgoing trend. Digital marketing took center stage and the industry boomed.
  • The global digital advertising market is anticipated to rise from $169.7 billion in 2020 to an astounding $237.5 billion in 2023.

Technology innovation pertaining to marketing is moving fast, and predictions on how consumers will behave and which interests they will have are hard to make. Entrepreneurs will not be able to guess what the trends will be and hope for the best. Below we list the top digital advertising trends of 2021 to 2030 that will help business owners lift

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