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In the 21st century, technology has revolutionized our lives and is undergoing a process of continual development and acceleration. The landscape of the Internet, in particular, is constantly evolving and changing. For your business to continue to experience growth and expansion, it is crucial that you adapt and adjust your digital marketing strategies accordingly.
Digital marketing in 2021 will require a multi-faceted and diverse approach, incorporating some of the tried-and-tested trends of previous years whilst also capitalizing on the opportunities provided by innovative and emerging trends. In this article, we’re going to be discussing five digital marketing trends that every business should keep an eye on in 2021 so that you can begin strategically developing and structuring your plans to give your business a competitive edge.
1. The (continued) rise of social media